Creative Content Manager

Responsibilities

• Independently concept, shoot, edit, and deliver photography, short-form video, Reels, TikToks, product demos, and authentic UGC-style creative.
• Develop compelling product storytelling around personalization, planning inspiration, product features, and real-life use cases.
• Own content production from ideation and scripting through styling, filming, editing, captions, and final asset delivery.
• Build a consistent pipeline of fresh, brand-right content; organize and adapt assets for efficient reuse across channels.
• Partner with Brand Marketing, Performance Marketing, CRM, and Ecommerce to produce assets for organic social, paid ads, email, SMS, web merchandising, and retention campaigns.
• Create new paid-ad concepts, hooks, formats, and creative variations for testing; refresh assets to reduce creative fatigue.
• Develop content for product launches, seasonal campaigns, promotions, partnerships, and key selling moments.
• Maintain the organic social content calendar and execute platform-specific publishing across priority channels, including Instagram, TikTok, Pinterest, Facebook, and YouTube.
• Write engaging captions, maintain a consistent brand voice, monitor community interactions, and surface customer feedback and emerging trends.
• Collaborate on creator and influencer content, UGC sourcing, product seeding, and local activations; repurpose strong creator content across channels as appropriate.

Requirements

• 4–6 years of hands-on content creation, creative production, or brand/social content experience, ideally in consumer lifestyle, retail, or ecommerce.
• Strong portfolio of personally produced photography and short-form video, demonstrating concept development, filming, editing, and storytelling.
• Proficiency with video-editing and content-production tools (such as Adobe Creative Cloud, CapCut, Canva, or equivalent), plus comfort shooting with cameras and/or mobile devices.
• Excellent creative judgment, copywriting, organization, and ability to produce high-quality assets quickly with limited oversight.
• Experience adapting creative for paid social, organic platforms, email, and ecommerce; ability to interpret content performance metrics.
• Comfort collaborating with influencers, creators, and cross-functional partners; knowledge of platform trends and best practices.
• Bachelor’s degree in a related field or equivalent practical experience; based near Austin and available in office or store at least 3 days per week.