Creative Content Creator

New York City, NY (On-site)

Salary Not AvailableIntern/New GradFull time

Posted 6 weeks ago

Top 1% of applicants do these two things.

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Job Summary

Own the content engine for bite-size health and wellness storytelling: ideation, on-location filming around NYC with the founder, and rapid short-form editing for TikTok/IG/YouTube, all while shaping brand voice and tracking what works.

  • Content Ideation and Formats: develop hooks, series concepts, and trends.
  • Production Ownership: film around NYC with founder and solo shoots.
  • Creative and Performance: edit for TikTok/Reels/Shorts and surface what drives health content success.

Job Description

Responsibilities

  • Pitch and develop creative content ideas — hooks, formats, series, trends
  • Film content in person around NYC (with the founder and solo)
  • Edit short-form video for TikTok, Instagram Reels, and YouTube Shorts
  • Help shape the brand's voice and presence as we grow
  • Stay on top of what's working in health, wellness, and food content

Requirements

  • NYC-based — you can meet up to film in person
  • Proven experience growing social accounts (show us what you've built)
  • Strong filming and editing skills — this is the core of the role
  • A real idea machine who thinks outside the box
  • Genuine interest in health and wellness
  • Self-starter who can jump in fast and bring ideas to the table

Benefits

  • Great side hustle for a student (NYU or anyone in NYC) who wants real ownership over a brand's content
Rooted Broth logo

Rooted Broth

Rooted Broth is redefining how people experience bone broth with the first-ever steepable bone broth tea bags. Each bag delivers 10g of protein and 5-7g of collagen, providing a nourishing, on-the-go option for busy, health-conscious consumers.Our flavors are inspired by global culinary traditions, bringing authentic, culture-driven taste experiences to every sip. From Japanese-inspired miso broth to Moroccan-spiced blends with ginger and turmeric, each variety is carefully crafted to reflect the richness of traditional broths while offering the convenience of tea. Whether at home, traveling, or in the outdoors, Rooted Broth makes it easy to enjoy a warm, protein-packed cup—anytime, anywhere.

Founded in 2024
Denver, Colorado, USA
1 employees (1 in marketing)

Traffic Signals

Monthly Visitors
71
Traffic Source Mix
Search
32.9%
Direct
41.7%
Referral
12.8%
Social
9.9%
Paid
1.6%

Headcount Trend

Current headcount: ~1

Marketing Team

Marketing Team Size
1 (100% of company)
Marketing Roles Posted (Last 30 Days)
1