Own the visual identity program for KIPP NYC, translating mission and equity into a cohesive, culturally resonant brand across school and regional storytelling, while guiding external creative partners and multi-channel campaigns.

• Lead the evolution and execution of a unified, premium KIPP NYC visual identity across all marketing and communications materials
• Develop and maintain brand guidelines that balance regional consistency with school-level authenticity and flexibility
• Ensure all creative work reflects KIPP NYC’s mission, values, and commitment to educational equity

• Serve as the internal creative lead and primary point of contact for external creative and media agency partners
• Provide strategic creative direction and actionable feedback to ensure agency deliverables align with KIPP NYC brand standards and organizational goals
• Lead creative development for student recruitment, staff recruitment, enrollment, fundraising, and regional awareness campaigns
• Oversee the creation of high-impact, multi-channel marketing assets, including Social media campaigns, Video storytelling, Out-of-home advertising, Transit campaigns, Digital advertising, Print collateral, Event branding and experiential materials
• Ensure creative assets are optimized for platform performance, audience engagement, and brand consistency

• Design scalable “grassroots” templates and tools that support school-based outreach and recruitment efforts
• Partner with school communities and regional teams to identify and elevate authentic stories that highlight the excellence, joy, and diversity of KIPP NYC students, families, alumni, and staff