Creative Agency Sr Brand Strategy Manager

Responsibilities

• Drive creative strategies that deliver exceptional marketing experiences, shift consumer behavior, and maximize brand and commercial growth
• Translate business objectives, consumer insights, and data into breakthrough creative strategies and inspiring briefs
• Lead cross-functional teams across creative, communications, and marketing to deliver culturally relevant, award-worthy campaigns with measurable impact
• Own end-to-end campaign effectiveness, optimizing performance across audiences, channels, and brand and commercial KPIs.
• Uncover culturally influential insights and craft compelling creative narratives that strengthen LEGO brand leadership and maximize marketing effectiveness
• Apply strategic thinking across products, experiences, and channels to elevate creative excellence
• Work closely and productively with the best creative and communications talent on the planet
• Stay ahead of emerging consumer trends, creative thinking, and marketing platforms to continually raise the bar for innovation
• Draw on many different sources of insight and knowledge to weave together a strong creative narrative to position LEGO as a leader in play for children and adults alike

Requirements

• Demonstrated experience developing and delivering integrated brand strategy within an external creative or advertising agency environment is required
• Extensive experience in strategic planning or similar strategy role, responsible for insight development and creative planning, and communication architecture
• Keen understanding of, and extensive experience in, brand communications
• Wide range of experience working on brands that have created breakthrough work that works
• Background has experience working with, and building real, productive relationships with creative people who span many fields - advertising, video, interactive, print, retail
• Fantastic writing skills, visual story-telling skills, and presentation skills
• React quickly to new information, opinions and direction and strategically pivot when necessary
• Strive to positively influence peer group and cross functional team members
• Work within a flat hierarchy, be a real person an excellent teammate, supporting other Strategists and non-Strategists to succeed together
• Passion for creating communication work that has an impact, that matters and that’s memorable

Benefits

• Family Care Leave – We offer enhanced paid leave options for those important times.
• Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
• Wellbeing – We want you to be your best self, so you’ll have access to the Headspace App and lots of wellbeing initiatives and programs run by local teams where you are based
• Colleague Discount – We know you\'ll love to build so from day 1 you will qualify for our generous colleague discount.
• Bonus – We do our best work to succeed together. When goals are reached and if eligible, you\'ll be rewarded through our bonus scheme
• Your workplace – When you join the team you\'ll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office.