Responsibilities

• Lead creative development for integrated campaigns, sponsorships, field marketing, executive engagements, internal events, and experiential activations across digital, video, environmental, and branded experiences.
• Develop and direct creative across digital, video, experiential, presentations, and branded communications.
• Lead and mentor a growing Brand Creative team while fostering a culture of collaboration and creative excellence.
• Guide the continued evolution and application of New York Life's visual identity across the enterprise.
• Lead creative development for brand architecture, value proposition narratives, visual identities, and other foundational brand assets.
• Collaborate with internal teams and agency partners to extend creative concepts across channels and experiences.
• Work independently and collaboratively with Brand Strategy, Marketing, Research & Insights, and business partners to bring integrated ideas to life.
• Present work, guide feedback, and champion ideas from concept to execution.
• Balance leadership and hands-on creative work while managing multiple priorities with exceptional quality and attention to detail.