Responsibilities

• Operationalize Brand Rollout: Lead the day-to-day, nationwide implementation of the new corporate brand identity across all physical and digital touchpoints; ensure a seamless transition from legacy assets.
• Manage Brand Compliance: Conduct routine marketing audits across all regional divisions to ensure strict alignment with corporate visual identity, messaging standards, and tone-of-voice guidelines.
• Divisional Guidance & Onboarding: Act as the daily corporate point of contact for regional marketing personnel, providing ongoing project guidance, troubleshooting local execution bottlenecks, and onboarding new regional hires on corporate workflows.
• Cross-Divisional Coordination: Facilitate regular status meetings with regional marketing leads to coordinate corporate initiatives, share successful localized strategies, and ensure a unified brand presence.
• Central Creative Liaison: Serve as the primary traffic manager and interface between regional divisions and the internal creative team or agency partners, managing the intake, scoping, and on-time delivery of high-volume asset requests.
• Collateral Delivery: Oversee the standardized production and distribution of physical and digital assets, including localized community signage, floor plan collateral, and sales center environmental graphics.
• Asset Management: Maintain and organize the centralized corporate digital asset management (DAM) system, ensuring regional teams have immediate access to current, approved marketing collateral.
• Execute Turn-Key Promotions: Project manage the creation, packaging, and distribution of monthly sales incentives and national promotional toolkits for flawless regional deployment.
• Support Realtor & Broker Relations: Coordinate the development of standardized presentation decks, event templates, and educational assets to help divisions systematically engage local broker communities.
• Budget Tracking & Oversight: Review and track regional marketing budget allocations and monthly expenditures, flagging variances to ensure adherence to corporate financial targets.

Requirements

• Bachelor's Degree Bachelor’s degree in Marketing, Communications, Business, or a related field required
• 5–7 years of progressive marketing experience, ideally within a corporate or regional capacity, with a strong preference for multi-market homebuilding, real estate, hospitality, or retail required
• Exceptional organizational and traffic management skills, with a proven track record of handling high-volume creative pipelines and complex timelines required
• Strong interpersonal skills with the ability to guide, support, and hold regional teams accountable to corporate deadlines and standards without direct reporting authority required
• Experience tracking multi-market budgets and navigating digital marketing analytics (Google Analytics, CRM reporting, etc.) required
• Proficient in standard office software such as MS Word, MS Excel, PowerPoint, Email programs, and internet browsers. Additionally, experience with Adobe Creative Suite, including Photoshop, InDesign, and/or Illustrator, is required. Canva experience is highly desired.
• Familiarity with residential homebuilding, real estate, or complex multi-step consumer decision journeys.
• Process improvement mindset. See broken processes or messy data as an opportunity to build a clean, scalable foundation that works better.
• Must be detail-oriented and able to work within specified deadlines.
• Rely on performance data to make decisions, but you move quickly and don't wait for perfect direction to take action.

Preferred

• Canva experience is highly desired.

Benefits

• A competitive salary is only one part of your total rewards. We also offer a comprehensive benefits package, including paid time off, medical, dental, life and disability insurance, HSA/FSA accounts, retirement, rewards programs, and so much more!
• EEO/ADA