Responsibilities

• Develops and implements marketing strategies in support of PEO, Real Estate, and Employee Benefits Consulting Group business goals, aligning with company objectives, industry trends, and budget.
• Serves as a strategic thought partner to internal clients and leadership, advising on branding, positioning, messaging, and go-to-market strategies for B2B and employee benefits-focused offerings.
• Partners proactively with internal clients to help shape and clarify their vision, translating business objectives into integrated, relationship-driven marketing plans and campaigns.
• Owns campaigns end-to-end, including concept development, execution, optimization, and post-campaign analysis across the full prospect and client lifecycle.
• Writes, edits, and produces content including, but not limited to, thought leadership, blogs, marketing collateral, presentations, email campaigns, digital content, and advertising copy tailored to business decision-makers and referral partners.
• Develops and executes referral marketing and relationship-based marketing initiatives that support brokers, advisors, consultants, and internal sales teams.
• Provides elevated client service by anticipating needs, maintaining clear and proactive communication, and delivering marketing solutions that exceed stakeholder expectations.
• Brings forward innovative ideas and solutions to improve campaign performance, strengthen client and referral relationships, and differentiate the business in competitive B2B markets.
• Collaborates closely with internal stakeholders across marketing, sales, consulting, compliance, and leadership to ensure alignment, quality, and timely execution.
• Develops campaign metrics, tracks performance, and reports on effectiveness, ROI, and business impact.

Requirements

• Bachelor’s Degree in Marketing, Communications, Advertising, or related field from an accredited four-year college or university, or equivalent work experience.
• Minimum three (3) years of experience developing and executing marketing campaigns, strategies, and content across digital and traditional channels.
• Experience supporting B2B organizations, with a strong preference for Employee Benefits, Employee Benefits–adjacent, PEO, Real Estate, or consulting-based marketing environments.
• Demonstrated experience with referral marketing, relationship-based marketing, and partner-driven growth strategies.
• Strong understanding of how to market services where trust, credibility, and long-term relationships are critical.
• Demonstrated ability to build strong partnerships with internal clients and comfortably work with and present to C-suite and senior leadership.
• Proven ability to work as a proactive individual contributor who takes full ownership of campaigns and deliverables from concept through execution.
• Strong strategic thinking and problem-solving skills, with the ability to translate complex offerings into clear, compelling B2B marketing messaging.
• Experience delivering elevated, consultative client service and acting as a trusted marketing advisor to internal stakeholders.
• Working knowledge of B2B marketing best practices, including digital, social media, and email marketing.

Benefits

• Competitive overall compensation package
• Work/Life balance
• Employee engagement activities and recognition awards
• Years of Service awards
• Career enhancement and growth opportunities
• Leadership Academy and Mentor Program
• Continuing education and career certifications
• Variety of healthcare coverage options
• Traditional and Roth 401(k) retirement plans
• Lucrative Wellness Program