Corporate Initiatives - Graphic Designer & Brand Manager

Bethesda, MD (Hybrid)

$97K/yr – $172K/yrSenior Level7+ years expFull time

Posted 2 months ago

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Job Summary

Own the visual storytelling and brand cohesion by delivering graphics and multimedia across internal, B2B and customer audiences, collaborating with customers and cross-functional partners to extend the brand and raise quality and speed of deployment.

  • Establish tone and storytelling standards to create engagement and consistency across campaigns.
  • Structure content visually to guide readers, emphasize core messages, and drive actions.
  • Steer external brand usage with partners and lead ideation sessions to elevate engagement through graphics.

Job Description

Responsibilities

  • Design graphics and multimedia assets for internal, B2B and customer-facing audiences that’ll be used in digital, social and traditional channels. Deliverables will include emails, newsletters, sell sheets, flyers, job aids, presentations, ads, videos, signage, infographics and other graphic elements.
  • Partner both with customers (to understand needs) and cross-functional counterparts (to establish standards, processes and ways of working) to extend our brand while enhancing quality, accelerating speed of deployment, and aligning to brand standards.
  • Establish standards and lead strategic vision for overall tone, visual storytelling approaches and feel of campaigns and graphic element to create engagement and ensure brand cohesion across initiatives.
  • Manage hierarchy of content to visually guide viewers through the narrative, highlighting core messages and calls to action to drive effective results.
  • Set and manage external use of the GEICO brand to our brand standards with partners.
  • Lead brand opportunity brainstorming and ideation sessions to drive and enhance engagement through graphics and visual storytelling for both internal and external partner content.

Requirements

  • Minimum seven years of graphic and visual design experience.
  • Ability to set creative vision and lead creative projects from concept through execution, serving as an individual contributor, strategic collaborator and program leaders as needed.
  • Proven experience as a multimedia designer with a strong portfolio that includes samples ranging from integrated marketing campaigns, ads, graphics, emails, and presentations.
  • Skilled in developing creative concepts and translating text and ideas into compelling and fresh visual graphics to get attention.
  • Aptitude for breaking up content and visually setting effective content hierarchy to pace content for the reader and facilitate the proper takeaway, even from a quick read.
  • Strong leadership and project management skills with ability to multi-task.
  • Must be able to work independently and lead collaboration with partners to meet deadlines in a fast-paced environment.
  • Flexible and adaptable to a rapidly changing business environment and approaches challenges with a positive attitude and attentiveness.
  • Demonstrates the ability to identify problems and propose solutions
  • Excellent communication skills and attention to detail, combined with the ability to work in a dynamic, fast-paced environment.
  • Must be able to multi-task
  • Proficiency in Adobe Creative Suite (InDesign, Photoshop, Illustrator) and Microsoft applications, such as PowerPoint, Word and SharePoint.
  • Ability to learn new platforms and applications.
  • Previous experience supporting internal, B2B and customer audiences is preferred.
  • Experience with project management and brand management platforms, UI/UX design, HTML, and SharePoint a plus.
  • Demonstrates understanding of GEICO’s business and industry.
  • Adheres to GEICO Code of Conduct, company policies, and operating principles
  • Meets attendance standard at business location to perform necessary job functions and to facilitate interaction with management and co-workers.

Preferred

  • Previous experience supporting internal, B2B and customer audiences is preferred.
  • Experience with project management and brand management platforms, UI/UX design, HTML, and SharePoint a plus.

Benefits

  • Comprehensive Total Rewards program that offers personalized coverage tailor-made for you and your family’s overall well-being.
  • Financial benefits including market-competitive compensation; a 401K savings plan vested from day one that offers a 6% match; performance and recognition-based incentives; and tuition assistance.
  • Access to additional benefits like mental healthcare as well as fertility and adoption assistance.
  • Supports flexibility- We provide workplace flexibility as well as our GEICO Flex program, which offers the ability to work from anywhere in the US for up to four weeks per year.
GEICO logo

GEICO

GEICO (Government Employees Insurance Company) offers a variety of insurance such as vehicle, property, business, life, umbrella, travel, pet, jewelry and more. The company, which was founded in 1936, is the third-largest auto insurer in the United States and insures vehicles in all 50 states and Washington, D.C. GEICO, a member of the Berkshire Hathaway family of companies, constantly strives to make lives better by protecting people against unexpected events while saving them money and providing an outstanding customer experience. Visit geico.com to learn more ▪️ Building a Diverse Workforce ▪️We are building a diverse and inclusive workforce. GEICO is dedicated to fostering a workplace where everyone feels valued, respected and supported. Our company is focused on building a diverse workforce through a culture of intentional inclusion. ▪️ Supporting Our Communities ▪️Our commitment to being an engaged and involved corporate citizen is important to us. We work with supportive partners across the country that help us provide resources for people in need. Authenticity and inclusiveness are paramount as we give back to our communities. ▪️GEICO Cares ▪️ Our employees can make a big impact by participating in company-wide social impact programs such as Giving Back Together and FastPitch. They can also volunteer with local and national organizations such as Shoes That Fit, Reading is Fundamental, and more. To learn more, visit GEICO in the Community. GEICO Has Office Locations In: Regional offices: •Buffalo, New York •Dallas, Texas •Fredericksburg, Virginia •Indianapolis, Indiana •Lakeland, Florida •Macon, Georgia •San Diego, California •Tucson, Arizona •Virginia Beach, Virginia •Woodbury, New York Service centers: •Honolulu, Hawaii •Kansas City, Kansas •Iowa City, Iowa Claims centers: •Houston, Texas •Marlton, New Jersey •Seattle, Washington Headquarters Chevy Chase, MD

Founded in 1936
Chevy Chase, Maryland, USA
31K employees (459 in marketing)

Traffic Signals

Monthly Visitors
13.1M
Traffic Source Mix
Search
31.3%
Direct
62.4%
Referral
4.3%
Social
0.2%
Paid
1.7%

Headcount Trend

Current headcount: ~31K

Marketing Team

Marketing Team Size
283 (1% of company)
Median Career Experience
12.5 years
Median Tenure
3.6 years
Marketing Roles Posted (Last 30 Days)
6

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