Corporate Director of Marketing at Carter Hospitality Group | Yorba Linda, CA | $120K/yr – $130K/yr

Carter Hospitality Group

Corporate Director of Marketing

Yorba Linda, CA (On-site)

$120K/yr – $130K/yrSenior Level8+ years expFull time

Posted 4 months ago

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Job Summary

Drive corporate marketing strategy and brand stewardship for a hospitality group, leading revenue-focused campaigns across properties.

Must-have: 8–12 years of marketing leadership in hospitality with proven strategic plan execution.
Standout: Directs cross-property brand identity and integrated campaigns across digital and PR.

Job Description

Responsibilities

Develop and implement comprehensive corporate marketing strategies aligned with organizational goals and revenue objectives.
Lead annual marketing planning and budget development for all properties and business units.
Evaluate market conditions, competitive landscape, industry trends, and consumer behavior to identify opportunities for growth.
Ensure alignment of marketing initiatives with the company’s brand identity and long-term strategic objectives.
Partner closely with revenue management, sales, and operations leadership to drive demand generation, optimize occupancy, and maximize ADR.
Develop strategies to increase direct bookings and reduce reliance on third-party distribution channels.
Oversee the development and maintenance of a consistent corporate brand identity across all marketing channels and materials.
Ensure brand standards are upheld across properties, digital platforms, advertising, and promotional campaigns.
Direct the creation and approval of marketing collateral, advertising materials, and brand communications.
Lead the planning and execution of integrated marketing campaigns to promote the resort, spa, restaurants, and related services.

Requirements

Bachelor’s degree in Marketing, Communications, Public Relations, Business Administration, or a related field preferred.
Minimum 8-12 years of progressive marketing leadership experience, preferably within hospitality, resort, or tourism industries.
Demonstrated success developing and executing strategic marketing plans.
Experience managing integrated digital marketing, brand management, and public relations initiatives.
Experience leading marketing teams and managing agency relationships.

Benefits

401(k)
401(k) matching
Dental insurance
Employee discounts
Health insurance
Paid time off
Training & development
Vision insurance

Carter Hospitality Group

Established in 2011, Carter Hospitality Group, LLC. is a family-owned hospitality company with 4 hotels and resorts as well as 3 wineries across the United States. Based in Orange County, California, the company manages and owns a portfolio of luxury properties including South Coast Winery Resort & Spa, Temecula, California; Carter Estate Winery and Resort, Temecula California; and Carter Creek Winery Resort & Spa, Hill Country, Texas. Carter Hospitality Group also serves as the owner-franchisee for Red Lion Hotel Orlando Lake Buena Vista South, Orlando Florida. The company also owns the South Coast Winery in Temecula California, Carter Estate Winery in Temecula California and the Carter Creek Winery in Hill Country, Texas. For More information, visit us at CarterHospitality.com.

Founded in 2011

Yorba Linda, California, USA

45 employees (3 in marketing)

carterhospitality.com