Responsibilities

• Develop and implement comprehensive corporate marketing strategies aligned with organizational goals and revenue objectives.
• Lead annual marketing planning and budget development for all properties and business units.
• Evaluate market conditions, competitive landscape, industry trends, and consumer behavior to identify opportunities for growth.
• Ensure alignment of marketing initiatives with the company’s brand identity and long-term strategic objectives.
• Partner closely with revenue management, sales, and operations leadership to drive demand generation, optimize occupancy, and maximize ADR.
• Develop strategies to increase direct bookings and reduce reliance on third-party distribution channels.
• Oversee the development and maintenance of a consistent corporate brand identity across all marketing channels and materials.
• Ensure brand standards are upheld across properties, digital platforms, advertising, and promotional campaigns.
• Direct the creation and approval of marketing collateral, advertising materials, and brand communications.
• Lead the planning and execution of integrated marketing campaigns to promote the resort, spa, restaurants, and related services.
• Oversee digital marketing strategy including website management, email marketing, social media presence, and online advertising.
• Ensure marketing initiatives support key revenue drivers including rooms, food and beverage, spa services, and group sales.
• Develop and promote experiential programming including wine events, culinary experiences, seasonal activations, and guest experiences that increase visitation and length of stay.
• Oversee guest database strategy, email marketing, and CRM initiatives designed to increase repeat visitation, guest loyalty, and wine club growth.
• Develop lifecycle marketing strategies that engage guests before, during, and after their stay.
• Support the marketing and brand development of the company’s estate wine brands.
• Integrate winery experiences, tasting rooms, wine clubs, and resort stays into unified marketing campaigns.
• Manage the PR agency to develop and maintain relationships with key media outlets, influencers, tourism organizations, and industry partners.
• Oversee press relations, publicity campaigns, and brand storytelling initiatives.
• Coordinate media events, press visits, and public relations activities that promote the brand and enhance reputation.