Core Measurement Strategy Partner, North America at TikTok | New York, USA | $93K/yr – $220K/yr

TikTok

Core Measurement Strategy Partner, North America

New York, USA (On-site)

$93K/yr – $220K/yrSenior Level5+ years expFull time

Posted 5 months ago

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Job Summary

Drive North America measurement strategy and leadership for advertiser analytics at TikTok, turning complex signals into actionable narratives to grow measurement impact.

Own the synthesis of NA measurement strategy and its cross-vertical adoption.
Must-have: 5+ years in analytics/measurement with scaling and client-facing work.
Standout: Strategic advisor to senior stakeholders with clear, data-driven narratives.

Job Description

Responsibilities

Synthesize and document measurement strategy for the North America region and provide input into vertical level strategy that drives adoption of measurement, produces positive business outcomes for advertisers and helps grow TikTok advertising share of wallet.
Partner closely with the North America Measurement Partner Leader to define, demonstrate, and communicate the impact and ROI of measurement efforts across North America.
Establish and deliver the recurring measurement heartbeat (weekly, bi-weekly, monthly reporting) that keeps leadership and vertical teams aligned.
Design and own scalable reporting frameworks that connect measurement outputs to business outcomes, leadership priorities and advertiser growth.
Guide strategic program initiatives in partnership with XFN teams, exploring new hypotheses and validating measurement approaches that answer critical business questions.
Collaborate with Sales teams to develop and deliver client measurement strategies that demonstrate TikTok's business value and drive advertiser success.
Work with Product teams to inform roadmaps, validate feature impact, and translate product requests into actionable priorities for vertical teams.
Act as a strategic advisor to senior stakeholders, turning complex measurement signals into clear, actionable narratives.

Requirements

5+ years of experience in analytics, measurement or related fields, with a strong track record of managing and scaling teams.
Deep experience delivering client-facing measurement strategies, ideally within advertising, marketing analytics, or tech platforms.
Proven ability to partner effectively with Sales and Product teams in fast paced, matrixed environments.
Strong strategic storyteller with the ability to translate complex data and programs into clear, compelling leadership narratives.
Highly operational mindset, with experience building repeatable frameworks, reporting systems, and scalable processes.
Comfortable navigating ambiguity, prioritizing ruthlessly, and driving clarity across multiple workstreams.

Preferred

Experience working at strategy consulting firms such as McKinsey, BCG etc in marketing measurement practice or at peer technology advertising platforms.
Deep understanding of 1st party measurement solutions such as brand lift, conversion lift etc as well as 3P solutions focused on attribution and marketing mix modeling. Hands on experience working with these solutions.
Understanding of databases, programming languages such as Python and SQL. Ability to influence design of database and reporting systems.
Background in data science methods to inform hypotheses for testing and building scalable analysis in partnership with Product and R&D teams.
Demonstrable experience designing and executing large scale measurement programs to drive behavior change at scale. Ability to move key KPIs related to the programs.

Benefits

Employees have day one access to medical, dental, and vision insurance
A 401(k) savings plan with company match
Paid parental leave
Short-term and long-term disability coverage
Life insurance
Wellbeing benefits
10 paid holidays per year
10 paid sick days per year
17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure)

TikTok

3.2 Glassdoor

TikTok is the world's leading destination for short-form video. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible. Our employees lead with curiosity, and move at the speed of culture. Combined with our company's flat structure, you'll be given dynamic opportunities to make a real impact on a rapidly expanding company as you grow your career. We have offices across Asia Pacific, the Middle East, Europe, and the Americas – and we're just getting started.

Founded in 2003

Los Angeles, California, US

71K employees (26,053 in marketing)

www.tiktok.com/about?lang=en

48% recommend to a friend

70% CEO approval