Copywriting Consultant

Responsibilities

• Writes original copy and edit content for a range of marketing and communications materials and a wide range of media including print, broadcast, digital, direct mail, publications, and other features.
• Interprets creative briefs to develop concepts for application with assigned projects.
• Researches and understands project sponsor/clients’ needs and intended audiences, through online searches, reviews of existing research, interviews with subject-matter experts, and meetings.
• Ensures copy is written in brand voice, adheres to brand standards and with intended audience in mind.
• Revises copy based on project sponsor and client feedback.
• Collaborates with creative team, from concept development to delivery of final product.
• Presents copy concepts and final deliverables to project sponsors and to project sponsors’ client representatives when requested. Participates in project sponsor and client representative pitches.
• Performs other duties as assigned.

Requirements

• Bachelor’s degree in marketing, communications, journalism, or closely related field
• Five years' experience
• Ability to turn complex clinical information into simple, patientcentered language.
• Strategic thinking regarding campaign goals.
• Understanding of SEO, digital marketing, and audience psychology.
• Effective collaboration with clinicians and marketers.
• Use of data to improve performance.
• Demonstration of empathy in all communications.
• Maintenance of brand consistency across all channels.
• Proficiency in AP style writing.

Benefits

• Paid Parental Leave: we offer eligible team members one week of paid parental leave for newborns or newly adopted children (pro-rated based on FTE).
• Flexible Payment Options: our voluntary benefit offered through DailyPay offers eligible hourly team members instant access to their earned, unpaid base pay (fees may apply) before payday.
• Upfront Tuition Coverage: we provide upfront tuition coverage through FlexPath Funded for eligible team members.