Copywriter (Social Media)

Responsibilities

• Develop original, platform native social ideas, content series, campaigns, and culturally relevant content rooted in audience behavior, channel strategy, brand objectives, and business goals.
• Write clear, engaging copy across social formats, including captions, hooks, short form video scripts, on screen text, headlines, comments, and calls to action.
• Bring strong social creative thinking to briefs, contributing concepts and ideas in addition to copy execution.
• Adapt voice, pacing, structure, and creative conventions by platform so the work feels created specifically for each channel rather than repurposed from other marketing.
• Monitor social conversations, trends, fandoms, platform behavior, and cultural moments, quickly identifying relevant opportunities and translating them into brand appropriate creative ideas and copy.
• Collaborate closely with the client's in house agency social media team, including creative partners, strategists, channel owners, and other cross functional stakeholders, from brief through final delivery.
• Help shape the verbal and visual expression of social ideas while incorporating feedback, performance learnings, legal guidance, brand standards, and channel requirements.
• Manage multiple assignments and priorities in a fast moving environment while maintaining a high standard of creative quality, accuracy, and attention to detail.

Requirements

• 5+ years of professional copywriting experience, with significant experience developing creative specifically for social media.
• Experience creating social content for consumer facing brands or retail organizations is required.
• A portfolio demonstrating strong social first thinking and writing across short form video, captions, platform native concepts, campaigns, and culturally relevant content.
• Strong working knowledge of TikTok, Instagram, YouTube, and emerging social platforms, including the distinct audience behaviors, formats, language, and creative conventions of each.
• Demonstrated ability to develop social concepts and write concise hooks, scripts, headlines, captions, on screen copy, comments, and calls to action in an established brand voice.
• Experience translating strategy, audience insights, cultural context, and business objectives into creative ideas and executions.
• Ability to work effectively with creative, strategy, channel, and cross functional partners in an iterative, high volume environment.
• Strong communication, presentation, collaboration, and organizational skills.
• Sound cultural judgment and the ability to determine when and how brands should participate in social trends and conversations.
• Advertising agency, in house agency, social agency, or social studio experience is a plus.

Benefits

• Competitive compensation
• Comprehensive insurance options
• Matching contributions through the 401(k) plan and the share purchase plan
• Paid time off for vacation, holidays, and sick time
• Paid parental leave
• Learning opportunities and tuition assistance
• Wellness and Well being programs