Copywriter

Responsibilities

• Write and proof email, SMS and push copy (subject lines, preheaders, body copy, CTAs and short-form messages) for campaigns, meeting character limits, compliance rules and the SCHEELS brand voice
• Write, audit and refresh copy for automated messaging (e.g. welcome, browse and cart abandonment, post-purchase) to maximize open and click-through rates and increase revenue
• Support additional digital teams with campaign copy as requested, adapting messaging to each platform’s format and audience
• Collaborate with cross-functional teams across the SCHEELS campus to ensure messaging authentically speaks to each customer persona
• Champion new technology adoption across the digital copy team by identifying where AI and other technologies speed up, improve, and scale writing workflows across channels
• Build and maintain a repeatable workflow that turns one campaign brief into channel-ready copy for email, SMS, push, social and YouTube
• Build proofing checkpoints into AI workflows so every draft is fact-checked, edited and approved before content is published
• Research and implement SEO and AEO trends, keywords and customer questions to grow SCHEELS’ presence in Google search AI platforms
• Write YouTube descriptions using SEO and AEO best practices so SCHEELS videos show up more often across YouTube, Google and AI answer engines

Requirements

• Customer Service Genuinely and consistently treat co-workers, customers and business partners like they are the most important person including eye contact, a smile and a genuine “Thank you”
• Culture Approach daily tasks, projects and follow-up communication with energy and sense of urgency
• Cultivate a deep desire to become a knowledge expert in their role with the ability to apply their knowledge and experience with great impact.
• Show respect and appreciation for others and Scheels
• Arrive to work and meetings 10 minutes early
• Team Mentality Genuine interest and action in helping others before yourself, regardless of recognition or reward
• Teach-ability Consistent eagerness to listen, learn, apply knowledge and accept critical feedback
• Ability to adapt to a changing work environment
• Ability to apply concepts of basic math, grammar, punctuation and spelling
• Dress Code Meets Scheels dress and grooming expectations in support of professional, clean and welcoming environment for customers, co-workers and business partners

Benefits

• To see a full list of benefit offerings from Scheels visit scheels.com/careers (http://scheels.com/careers)