Copywriter

San Francisco, CA (Remote)

Salary Not AvailableMid Level3+ years expFull time

Posted 2 months ago

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Job Summary

Own the AI-powered copy engine for conversion-focused marketing, turning insights into high-velocity content across pages, emails, and ads, while rapidly validating with CRO through AI-generated hypotheses.

  • Craft AI-powered copy: Use generative AI to draft variations for landing pages, emails, ads, and social, then edit for brand alignment and conversion.
  • Prompt Engineering: Develop and iterate prompts translating insights into high-quality outputs.
  • A/B Testing: Design, launch, analyze many tests with CRO, using AI to generate hypotheses and copy variants.
  • Content Engine: Analyze metrics to refine copy and feed learnings back into prompts and AI workflows.
  • Best Practices: Document and share AI copywriting and prompt engineering learnings across marketing.
  • Libraries: Curate a central library of prompts, copy frameworks, and assets.

Job Description

Own the AI-powered copy engine for conversion-focused marketing, turning insights into high-velocity content across pages, emails, and ads, while rapidly validating with CRO through AI-generated hypotheses.

  • Craft AI-powered copy: Use generative AI to draft variations for landing pages, emails, ads, and social, then edit for brand alignment and conversion.
  • Prompt Engineering: Develop and iterate prompts translating insights into high-quality outputs.
  • A/B Testing: Design, launch, analyze many tests with CRO, using AI to generate hypotheses and copy variants.
  • Content Engine: Analyze metrics to refine copy and feed learnings back into prompts and AI workflows.
  • Best Practices: Document and share AI copywriting and prompt engineering learnings across marketing.
  • Libraries: Curate a central library of prompts, copy frameworks, and assets.
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Puffy

4.1 Glassdoor

For the Top 1%. The Builders. The Ambitious.Your potential is amplified by technology, and you thrive at the intersection of data, strategy, and speed. The right environment for you isn't just one that keeps up, but one that accelerates your growth and amplifies your impact.At Puffy, we're built for that velocity because we are an AI-First Team. We've designed our entire company around a single idea: to attract the world's most elite talent and provide them with an AI-native playground to do their best work. We believe that when you combine brilliant people with a culture of trust and cutting-edge tools, remarkable things happen.We are the Guide for your career's next chapter. Our plan is to provide you with:- A World-Class Team: Work alongside—and be challenged by—the most intelligent and driven people in the industry, drawn from a pool of over 18 nationalities.- An AI-Native Playground: We provide a state-of-the-art AI and data stack, giving you the tools to test, build, and deploy your best ideas in real-time.- Unrivaled Autonomy: We give you the ownership and resources to execute your best ideas quickly. We are a team of builders, not managers.- Global Hubs of Innovation: Whether you're in our AI-focused hub in tax-free Dubai or our creative center in Los Angeles, you'll be at the epicenter of what's next.Stop dreaming about your potential. Start building your legacy with us.Explore our open missions: https://careers.puffy.com/ See our team in action: https://www.instagram.com/puffycareers/

Founded in 2016
Los Angeles, California, USA
178 employees (15 in marketing)
66% recommend to a friend

Traffic Signals

Monthly Visitors
641.5K
Monthly Google Ads Budget
$123.3K
Traffic Source Mix
Search
38.3%
Direct
42%
Referral
8.7%
Social
7.1%
Paid
3.7%

Headcount Trend

Current headcount: ~178

Marketing Team

Marketing Team Size
11 (6% of company)

Recent News