Copywriter, Product Marketing

Responsibilities

• Write landing page copy, ad copy, and performance marketing assets that drive acquisition and conversion
• Own in-product copy — onboarding flows, feature announcements, tooltips, modals, upgrade prompts, and CTAs
• Write lifecycle and product emails — launches, re-engagement, onboarding sequences, and feature adoption
• Own the narrative for launch videos and short-form product films, writing scripts, sharpening others' drafts, and making sure every frame makes the product's value clear
• Partner with product marketing on positioning, messaging frameworks, and go-to-market copy for new releases
• Collaborate with design and product teams to shape the in-product writing experience
• Write and iterate on A/B test variants across landing pages, emails, and ads
• Translate complex, technical product capabilities into clear, compelling language for a range of audiences
• Maintain consistency in product voice and terminology across all touchpoints

Requirements

• 4+ years of experience in product copywriting, growth marketing or a related writing role at a tech or SaaS company
• A portfolio that shows range across performance marketing, product copy and in-product writing — not just brand campaigns
• Strong instinct for conversion-oriented writing — you think in terms of clarity, action, and outcomes
• Experience writing in-product copy (onboarding, feature education, UX microcopy) alongside marketing copy
• Comfort working with data — you can look at test results, funnel metrics and engagement data and know what to write next
• Experience partnering with product, design, and growth teams in a fast-moving environment
• Ability to context-switch across multiple launches and workstreams without losing quality
• Experience in AI, creative tools, or developer-adjacent products is a strong plus