Copywriter, PATTERN

Responsibilities

• The Copywriter's first responsibility is to learn that voice deeply and write fluently within it, ensure our voice and tone are unmistakably PATTERN.
• Learn and internalize the PATTERN Voice and Tone, including our mission, glossary, syntax and the language
• Apply brand standards consistently across every channel and format, from a two-word SMS hook to a long-form landing page
• Partner with the Creative Strategist to translate briefs, consumer insights and brand positioning into copy that carries our voice with fidelity and care
• Bring fresh language and of-the-moment cultural references to the table, while staying grounded in the voice our founder and creative leadership have established
• Contribute to the team's copy library with headlines, examples and channel learnings that help everyone write with confidence
• Campaigns are where PATTERN's biggest stories come to life, from tentpole moments to new product launches. The Copywriter is an active member of our internal creative agency, writing across the full campaign ecosystem and bringing ideas to the table from the first brainstorm through final asset delivery.
• Partner with creative leadership and the Marketing team to build campaign copy across formats, including headlines, taglines, social captions, video scripts, email, landing pages and paid media
• Collaborate with the creative leads during ideation, contributing headline territories, messaging angles and copy-led concepts
• Carry each campaign's big idea cohesively from hero assets all the way through to performance placements, adapting the message for every channel and audience

Requirements

• 3 to 5 years of professional copywriting experience, in-house or agency, with a portfolio that shows range across campaign and performance work
• hands-on experience writing bottom of funnel copy for a DTC brand, including product pages, paid social, retargeting, email and SMS
• campaign writing experience, with examples of multi-channel campaigns from concept through execution
• Strong understanding of the customer journey and how copy functions differently across formats and funnel stages
• Comfort with performance metrics such as open rate, click-through rate and conversion rate, plus experience writing for A/B tests
• Experience writing product copy, including descriptions, benefits and claims, ideally within beauty, hair care, body care, wellness or lifestyle
• A proven ability to adapt to an established brand voice with fidelity and care
• Excellent editorial instincts, attention to detail and command of grammar and style
• Familiarity with project management platforms (e.g., Asana)
• Bachelor's degree in English, Communications, Journalism, Advertising or a related field preferred; equivalent experience considered

Preferred

• Background in beauty, textured hair care or lifestyle brands is a significant plus
• Bachelor's degree in English, Communications, Journalism, Advertising or a related field preferred; equivalent experience considered