Copywriter - Outdoor

Responsibilities

• Develop creative campaign concepts and content for world-class Garmin products
• Collaborate with various team members and departments (media, social strategy, sponsorships, etc.)
• Understand multiple Garmin business segments and the creative intricacies required to execute product launch campaigns
• Present concepts to internal stakeholders
• See campaign ideas through production on still photography and video shoots
• Write content for use on the Garmin website, customer emails and other digital needs
• Write content for POS, tradeshow, and other standard marketing materials
• Work to remain current on the features and benefits of the complete Garmin line of products
• Remain current on market trends and observe competitive advertising from a variety of mediums

Requirements

• Bachelors Degree AND a minimum of 1 year of relevant experience OR equivalent combination of education and experience
• Minimum of 1 year of writing experience in an ad agency or in-house agency environment or attended accredited advertising portfolio school for copywriting
• Demonstrated exemplary writing skills
• Must possess demonstrated effective presentation skills and public speaking ability
• Demonstrated strong and effective verbal, written, and interpersonal communication skills
• Demonstrated proficiency using word processing
• Must be detail-oriented, can work proactively/effectively with minimal supervision, and able to prioritize and multi-task in a flexible, fast-paced, and challenging environment
• Must be team-oriented, possess a positive attitude and work well with others

Preferred

• Experience writing and developing materials and campaigns for one of the following categories: sports (running, cycling, golf), travel and outdoor recreation

Benefits

• This position is eligible for Garmin's benefit program. Details can be found here: Garmin Benefits