Copywriter, Omni Channel Content

Responsibilities

• Craft, write, edit and maintain customer-facing digital content across web, email, support and self-service experiences aligned with brand messaging, content standards and governance requirements
• Serve as the content point of contact for assigned projects, providing guidance and coordination to align content initiatives with business objectives
• Collaborate with writers, subject matter experts, marketing teams and business stakeholders to coordinate content development, ensure alignment with brand messaging and support timely delivery
• Champion American's brand voice and tone and ensure consistency across all digital channels
• Review content for accuracy, clarity, and adherence to brand and SEO standards
• Stay current on emerging digital content trends, content formats, and AI-enabled technologies
• Publish and maintain digital content within a content management system and pre defined templates, ensuring accuracy, clarity, accessibility, and SEO best practices
• Use emerging technologies and AI-enabled tools to support content creation, optimization and maintenance
• Partner with IT and business stakeholders to deliver and maintain digital content experiences
• Participate in an on-call rotation, including weekends and late nights, for publishing alerts resulting from weather delays / cancellations or other operational issues

Requirements

• Bachelor’s degree in Journalism, Communications or English, or equivalent experience / training
• 2 years of experience creating and managing customer-facing digital copy including web, mobile, email, customer support or self-service content
• Conceptual & strategic thinker
• Strong writing, editing and proofreading skills
• Experience with UX copywriting and a strong understanding of content strategy and SEO best practices
• Proven ability to write clear, concise, and engaging content that adheres to AP style and writing for the web best practices
• Strong coachability and ability to incorporate feedback to improve existing ideas or develop entirely new concepts
• Excellent written and verbal communication skills for seamless collaboration across all levels
• Ability to translate complex technical and industry jargon into clear, customer-friendly language
• Ability to manage multiple projects with strong attention to detail and thrives in a fast-paced environment

Preferred

• 5+ years of experience working within a CMS and editing / writing / translating concise, web / mobile friendly copy
• 5+ years of project management experience within a marketing, loyalty or digital environment
• 2 years of experience working with content management systems, digital publishing platforms, AI-enabled tools, and structured content technologies (e.g., HTML, CSS, JSON) to support content creation, publishing, and maintenance
• Experience building chat intents and response flows in virtual assitant technology
• Travel industry experience or general knowledge of the airline industry

Benefits

• Travel Perks: Ready to explore the world? You, your family and your friends can reach 365 destinations on more than 6,800 daily flights across our global network.
• Health Benefits: On day one, you’ll have access to your health, dental, prescription and vision benefits to help you stay well. And that’s just the start, we also offer virtual doctor visits, flexible spending accounts and more.
• Wellness Programs: We want you to be the best version of yourself – that’s why our wellness programs provide you with all the right tools, resources and support you need.
• 401(k) Program: Available upon hire and, depending on the workgroup, employer contributions to your 401(k) program are available after one year.
• Additional Benefits: Other great benefits include our Employee Assistance Program, pet insurance and discounts on hotels, cars, cruises and more
• Feel free to be yourself at American