Copywriter Marketing Specialist

Responsibilities

• Demonstrate a clear understanding of Credit Union products and services and use that knowledge to generate compelling material to attract new Members and increase current Member product usage.
• Portray products and services in a captivating and relevant manner to increase usage and support overall efforts to meet Credit Union goals.
• Actively identify advertising opportunities/trends and assertively optimize those opportunities in real-time.
• Align all advertising efforts within the brand voice, brand guidelines and Credit Union standards.
• Assist with additional Advertising duties, as needed.
• Create original, compelling content to be used in a broad range of media including Advertorials, Audio scripts for videos, Blogs, Brochures, Cards, Digital Ad copy, Email to Members, Flyers, Hand Outs for Branches and Departments, Letters to Staff and Members, Memos to Staff and Members, Monthly Promotional Campaign, Postcards, Posters, Print Ad copy, Quarterly Newsletters, Website.
• Develop and implement original copy on a timely basis to meet creative deadlines.
• Push member acquisition and member onboarding with clear messaging and call-to-action statement.
• Ideate core marketing message for marketing campaigns and promotions copy concepts individually and collaboratively with the creative marketing team.
• Brainstorm copy and visual ideas with others in the creative marketing team to match textual and visual elements.

Requirements

• Bachelor’s degree or equivalent in Marketing or other relevant field preferred; Related experience and/or training or equivalent combination of education and experience

Preferred

• Bachelor’s degree or equivalent in Marketing or other relevant field preferred; Related experience and/or training or equivalent combination of education and experience

Benefits

• Employer-paid health and dental insurance monthly premiums
• Accrual of PTO Leave
• Employer-matched 401k, 50% match up to 6% of employee contributions
• Employer-paid Group Life Insurance and Long-Term Disability benefits
• Potential bonus up to 11% of average salary over the past year based on Credit Union-wide goals
• Paid Holidays and Paid Training
• Potential pay increases through additional training opportunities
• Opportunity to earn incentive pay
• The ability to help serve your local community through our mindset of People Helping People!