Copywriter

Responsibilities

• Write and structure all copy for Groh Playrooms' new website build, working alongside the designer/developer building the site
• Own and update website copy on an ongoing basis as content, offerings, and pages evolve
• Build and maintain Groh Playrooms' Substack newsletter, including establishing its format and cadence, and writing and publishing regular content
• Write copy for LinkedIn and social posts across platforms
• Write and manage copy for email campaigns and sequences
• Write blog posts that support our brand voice and SEO presence
• Develop copy for marketing collateral: print and digital assets alike
• Write copy for downloadable resources (guides, checklists, and similar assets)
• Co-own our voice and tone/usage guidelines with the Director of Marketing, and keep them updated as our voice develops
• Maintain a consistent brand voice across every channel and format

Requirements

• A strong writing portfolio spanning multiple formats: web, email, social, and long-form
• Demonstrated experience writing both short, performance-based copy and long-form copy
• Understanding of how to write for each platform’s audience: what works on Instagram, Pinterest and TikTok, and how voice, format, and hooks change between them
• Ability to read performance data and act on them, including A/B testing, to adjust copy and strategy.
• Experience writing and structuring copy for a website, ideally alongside a designer or developer handling the build
• Comfort updating content directly in a website CMS (e.g., Squarespace, Webflow, Shopify, WordPress) for ongoing maintenance
• Comfort managing multiple channels and content types at once without losing consistency
• A sharp sense of brand voice, and the discipline to keep it consistent across formats
• Self-directed, deadline-driven work habits

Preferred

• Experience with email marketing platforms (e.g., Klaviyo or similar)
• Working knowledge of SEO best practices for web and blog content
• Experience writing for a children's, luxury, or lifestyle brand
• Basic graphic design skills (e.g., Canva) to support collateral production

Benefits

• Real ownership over the brand's voice and website, from buildout through day-to-day upkeep
• A tight-knit team that builds close relationships — with each other and with the families we design for
• A studio driven by the next generation — kids are who we design for, and their sense of wonder shapes everything we make
• Work that stays genuinely fun: you'll spend your days surrounded by color, materials, and rooms built for imagination
• Health benefits, PTO, and 401(k): details shared during the interview process