Farmers Insurance Careers

Copywriter

USA (Hybrid)

$76K/yr – $145K/yrMid Level5+ years expFull time

Posted 3 weeks ago

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Job Summary

Own the copy strategy for performance advertising across channels and audiences, partnering with design and analytics to lift creative impact while staying on brand and compliant.

  • Content & Messaging Ownership: craft and refine direct response copy across multiple channels for B2C, B2B, and agent audiences.
  • Performance-Driven Evolution: analyze campaign data to optimize messaging and inform future copy approaches.
  • Cross-Functional Collaboration and Testing: work with designers and agency teams on integrated campaigns and apply learnings from tests to improve results.

Job Description

Responsibilities

  • Consult with clients and internal stakeholders to scope content needs and clarify business objectives across B2C, B2B, and B2B2C/agent audiences.
  • Write, edit, and fact-check marketing and advertising copy across channels, ensuring accuracy, legal compliance, and adherence to brand or agent voice guidelines.
  • Analyze campaign and business performance reports to optimize creative effectiveness and inform future copy approaches.
  • Collaborate closely with designers and broader agency teams on ideation, concept development, and execution of integrated campaigns.
  • Support digital testing initiatives, applying learnings from performance data to continuously improve messaging and results.
  • Provide timely status updates and maintain clear, proactive communication with clients and internal partners to ensure alignment and successful delivery.

Requirements

  • High School Diploma or equivalent required.
  • Bachelors degree in relevant field preferred.
  • 5+ years’ experience creating performance advertising and marketing copy for an agency, media company, or national brand.
  • Experience and successful track record of collaborating in cross-functional organizations and within creative teams (designers, agencies).
  • A portfolio demonstrating your skills in direct response marketing and advertising copywriting is required.

Preferred

  • Bachelors degree in relevant field preferred
  • A portfolio demonstrating your skills in direct response marketing and advertising copywriting is required

Benefits

  • Farmers offers a competitive salary commensurate with experience, qualifications and location.
  • o CA Only: $81,375 - $137,940
  • o CO Only: $76,275 - $119,350
  • o HI/IL/MN/VT Only: $76,275 - $127,490
  • o MA Only: $76,275 - $127,490
  • o MD Only: $76,275 - $127,490
  • o DC/NJ/NY/OH Only: $76,275 - $137,940
  • o Albany County, NY/Cleveland, OH: $81,375 - $119,350
  • o WA Only: $80,168 - $144,875
  • Bonus Opportunity (based on Company and Individual Performance)
  • 401(k)
  • Medical
  • Dental
  • Vision
  • Health Savings and Flexible Spending Accounts
  • Life Insurance
  • Paid Time Off
  • Paid Parental Leave
  • Tuition Assistance
  • For more information, review “What we offer” on https://www.farmers.com/careers/corporate/#offer