Copywriter

Responsibilities

• Write and maintain product titles, feature bullets, descriptions, comparison content, and supporting PDP copy across retailer and commerce platforms.
• Develop copy for enhanced content modules, retailer brand stores, image assets, and other commerce-related experiences.
• Translate approved product information, claims, ingredient details, and package copy into clear, accurate, shopper-friendly messaging.
• Apply brand guidelines, retailer requirements, and content frameworks across multiple brands, categories, and retailer environments.
• Partner with Discoverability and Commerce Strategy teams to incorporate search, category, and shopper insights into content development.
• Apply keyword, taxonomy, and content guidelines while maintaining natural, consumer-friendly language.
• Structure content to support retailer search engines, product recommendation systems, and evolving AI-driven shopping experiences.
• Stay current on retailer requirements, platform updates, and commerce content best practices.
• Review, edit, and proofread content to ensure accuracy, consistency, compliance, and adherence to approved claims and regulatory requirements.
• Validate content inputs and maintain quality standards across large product portfolios and multiple workstreams.

Requirements

• Bachelor’s degree in communications, Journalism, English, Marketing, or related field.
• 3–5+ years of experience in copywriting, commerce content, product marketing, content management, digital commerce, retail, or agency environments.
• Exceptional writing, editing, proofreading, and content quality management skills.
• Experience developing content for eCommerce, digital shelf, retailer, marketplace, or product-focused environments.
• Experience optimizing copy for both use experience and conversation
• Strong ability to interpret and apply brand guidelines, claims documentation, retailer requirements, and regulatory considerations.
• Experience working across large product portfolios and managing multiple brands, categories, or workstreams simultaneously.
• Understanding of Commerce, Digital Shelf, Search & Discoverability, retailer ecosystems, or related digital marketing disciplines.
• Familiarity with major retailer platforms including Amazon, Walmart, Target, Kroger, Instacart, or similar commerce environments preferred.
• Experience working with AI-assisted content creation tools and modern content workflows is a plus.

Preferred

• Experience working with AI-assisted content creation tools and modern content workflows is a plus.
• Familiarity with major retailer platforms including Amazon, Walmart, Target, Kroger, Instacart, or similar commerce environments preferred.
• Experience within CPG, Retail, Commerce, or agency environments preferred.
• Highly collaborative with experience partnering across Strategy, Discoverability, Creative, Account, and Client teams.

Benefits

• Group benefits currently include a selection of health care plans with prescription drug coverage, dental plan, vision plan, basic and supplemental life insurance, a flexible spending account for medical and dependent care expenses or a health savings account based on plan selection, short/long term disability and 401(k) Savings Plan.