Responsibilities

• Landing Pages & CRO
• - Write landing pages for paid ad traffic, offering pages, and investment campaigns
• - Develop hero copy, section flows, and CTAs grounded in investor psychology and offer specifics
• - Translate dense pitch decks, financials, and offering documents into clear, compelling investor-facing copy
• - Partner with the marketing team on landing page strategy and post-click experience
• - Maintain factual accuracy and compliance across every deliverable
• Email & Lifecycle
• - Build email funnels that move investors through consideration and commitment without feeling like a pitch sequence
• - Write welcome series, nurture sequences, re-engagement campaigns, and conversion-focused sends
• - Understand what leads have already seen at the top of funnel and write copy that advances the conversation, not restarts it

Requirements

• Proven experience writing conversion-focused copy, ideally in direct response, financial publishing, lifecycle, or high-stakes B2C environments
• Strong portfolio demonstrating copy tied to performance outcomes (conversions, CTR, revenue)
• Deep understanding of investor psychology. You know that someone writing a $1,000 check to a startup isn't just buying a product. They're making a bet, joining a story, and managing risk in their head in real time. You write to that.
• Real fluency with AI writing tools. You've built workflows, prompts, and systems that let you ship more without dropping quality. You can articulate where AI accelerates your work and where human judgment is irreplaceable.
• Strong editorial judgment. You can generate volume with AI but know what's good enough to ship and what needs another pass.
• Comfort working inside a CRO process. You think in hypotheses and tests, not just drafts.
• You understand objection handling. You know that leads who don't convert usually have a specific unanswered question, and you write to surface and resolve it, whether that happens on a landing page or in an email.
• Strong collaborator. You're comfortable when your copy is one input among many. CROs will push back on hypotheses, designers will reshape your layouts, other writers will edit your drafts. You see this as the work, not friction.
• Clean, specific, factual prose. No "revolutionary technology" or "game-changing opportunity." You reach for the concrete detail that makes a claim land.
• Ambition and self-direction. You want to see conversion data, propose tests, and own outcomes. Not just deliver drafts and wait for feedback.

Preferred

• Experience writing for investment, fintech, or financial services audiences
• Experience contributing to copy QA processes, brand voice guides, or workflow documentation
• Experience building or training teams on AI-driven writing workflows

Benefits

• Competitive compensation with the opportunity to earn equity—get into a growth company on the ground floor
• A diverse & distributed team of doers, innovators, and experts
• Shared employee benefit plan (medical, vision, & dental)
• We love AI and have tools to support you build innovative solutions
• Annual learning support And more!