COPYWRITER & CONTENT STRATEGIST II

Responsibilities

• Writing & Craft: Writes clear, engaging copy for websites, digital experiences, campaigns, brand messaging, and scripts—adapting tone and style for different audiences, channels, and formats.
• Content Strategy & Structure: Develops content frameworks, messaging hierarchies, and content hierarchy that define how storytelling elements are prioritized, structured, and expressed across an experience.
• Concept Development: Contributes to creative campaign concepts and ideation that deliver on established strategies, proactively proposing ideas and anticipating content needs.
• Messaging Architecture: Builds and maintains messaging matrices and frameworks that keep content consistent and aligned with strategy across an experience and touchpoints.
• Machine-Readable Content: Structures and writes content so it's usable by both people and AI systems—clear hierarchy, consistent labeling, and well-formed language that holds up when read by machines as well as humans.
• Brand Voice: Develops and advocates for brand voice and tone, writing to the editorial standards defined in brand guidelines.
• Discovery & Insights: Interviews stakeholders and reviews content audits and audience data to inform content strategy and reorganization.
• Client Engagement: Leads client-facing content sessions, presents strategies and copy, and incorporates feedback from creative reviews to refine work.
• Industry Awareness: Stays current with trends in content strategy, copywriting, and digital experience.

Requirements

• 4–6 years of professional experience in content strategy and copywriting for digital experiences, including both short- and long-form copy.
• Portfolio that demonstrates two things, both required: (1) strong writing craft across web, brand, and campaign; and (2) structured content thinking—content frameworks, hierarchies, or messaging architecture. Writing alone, or strategically alone, will not meet the bar.
• Experience developing content for websites and campaigns across digital and print.
• Experience reviewing content audits and audience data to inform content strategy.
• Online portfolio of work.
• Writing & Content Craft
• Writing & Editing
• Content Frameworks & Messaging Architecture
• Brand Voice Development & Advocacy
• Scriptwriting

Preferred

• Experience interviewing stakeholders and presenting to clients preferred.
• Familiarity with structuring content for AI and machine readability (e.g., content that can be reliably interpreted, validated, or reused by AI tools) preferred.
• Bachelor’s degree in journalism, English, communications, marketing, or related field preferred.

Benefits

• Paid Time Off
• Medical, Dental, Vision
• Life/AD&D Insurance
• 401(k) with matching
• Accident Insurance
• FSA, HSA
• 9 Paid Holidays
• Monthly Cookie Days!