Copywriter & Content Developer

Responsibilities

• 35% Content Development, Writing, and Storytelling Researches, develops, writes and edits compelling, audience-focused content for CSM marketing and communications channels, including web, email, advertising, print, newsletters, direct mail, presentations, video, social media and other digital and multimedia platforms.
• Produces content for HawkTalk, CSM's weekly student e-newsletter, including gathering information from across the college and developing student-focused headlines, summaries, features and calls to action.
• Develops content for Continuing Education schedules and promotions, including introductory content and promotional messaging.
• Provides writing, research, interviewing and content-development support for major institutional publications and projects, including the Annual Report and Career Pathways magazine.
• Researches and develops faculty profiles, alumni testimonials, student success stories, program features and other storytelling content that demonstrates the value and impact of a CSM education.
• Develops and refreshes website content, translating complex academic, programmatic and institutional information into clear, accessible and audience-focused language.
• Reviews and edits content developed by others for clarity, accuracy, organization, grammar, style, tone, brand alignment and suitability for the intended audience and communication channel.
• 25% Recruitment, Enrollment and Strategic Marketing Content Develops recruitment and enrollment communications, including prospect and student email campaigns, landing page copy, direct mail, advertising copy and audience-specific messaging that supports college enrollment goals.
• Develops messaging for collegewide initiatives and priorities, including campaign concepts, headlines, slogans, key messages, talking points, event promotions, presentations and other communications.
• Ensures messaging is cohesive, audience-appropriate and strategically aligned across communication channels, adapting core messaging and long-form content into channel-appropriate versions for email, web, advertising, print, video, social media and other communications platforms.

Requirements

• Bachelor's degree in communications, journalism, marketing, English, public relations or a related field.
• Two or more years of professional experience in writing, editing, content development, marketing communications, or a related field.
• Exceptional writing, editing and proofreading skills, with demonstrated ability to develop and adapt clear, compelling content based on audience, communication objective and channel, including prospective students, current students, employees, community members and other key audiences.
• Ability to research complex topics and translate academic, technical or institutional information into accessible, audience-focused communications.
• Strong interpersonal and relationship-building skills, with the ability to collaborate effectively with employees at all levels of the organization and external stakeholders.
• Demonstrated ability to conduct interviews and build rapport with students, faculty, staff, alumni, community members and other sources to develop meaningful content.
• Strong storytelling skills and ability to identify compelling narratives that support institutional, marketing and enrollment objectives.
• Knowledge of content development for digital, print, email, web, advertising, video and multimedia platforms.
• Ability to adapt messaging, tone, length and format for different audiences and communications channels.
• Strong copy editing, proofreading, fact-checking and quality-control skills

Benefits

• CSM offers excellent health insurance benefits; State Retirement Pension plan; wellness programs; Code Green early closure Fridays in the summer; college closure for spring break and several major holidays, including the week between Christmas and New Year; and for several days in March for Spring Break.