Copywriter, Amazon Leo at Amazon.com | Bellevue, WA | $121K/yr – $163K/yr

Copywriter, Amazon Leo

Bellevue, WA (Unknown)

$121K/yr – $163K/yrMid LevelFull time

Posted 6 months ago

The other 99% submit and hope. You're about to do something different.

Drive Amazon Leo’s cross-channel copy and brand voice across B2C, B2B, and B2G audiences to support campaigns from awareness to advocacy.

Own end-to-end copy for digital, video, events, and print campaigns.
Must-have: Bachelor's degree or 3+ years of content creation experience.
Standout: Experience building and scaling voice guidelines across multiple audience segments.

Voice of Leo Across the Customer Journey
Execute Leo's brand voice and tone across all customer touchpoints—from first awareness through consideration, purchase, onboarding, and advocacy
Ensure messaging consistency across the full spectrum of media: digital (web, social, display, email), video, experiential (events, activations), print, PR, and internal communications
Adapt Leo's voice appropriately for consumer (B2C), business (B2B), and government (B2G) audiences while maintaining brand consistency
Develop and maintain messaging frameworks and voice guidelines that scale across teams and channels
Creative Development
Accountable for end-to-end copy development, from pitch to launch, on Leo's small- to mid-sized campaigns across B2C, B2B (AWS), and B2G audiences
Articulate creative concepts and rationale internally and externally through growing communication skills and shared pitch presentations
Address the strategy and client needs, as defined in the creative brief, through creative ideation and campaign development
Consider Amazon Leo's brand tone and voice in creative ideation and execution across diverse audience segments and customer journey stages

Bachelor's degree, or 3+ years of content creation or similar experience
Portfolio demonstrating strong conceptual thinking and executional craft across multiple mediums (digital, print, video, experiential, social)

Experience with scripted and unscripted storytelling, live-action as well as animation workflows
Demonstrated ability to translate complex technical concepts into compelling narratives across the customer journey
Experience developing brand voice guidelines and messaging frameworks
Experience executing brand voice across multiple audiences (B2C, B2B and B2G) and industry verticals
Working knowledge of industry-standard creative tools such as Adobe Creative Suite (Photoshop, Illustrator, InDesign), Figma, or similar design software
Experience writing for brand/product launches, event- and experiential-based marketing