Copywriter, Advertising and Digital

Buffalo, NY (On-site)

Salary Not AvailableMid Level3+ years expFull time

Posted 15 hrs ago

Job Summary

Own the development of engaging copy across channels, translating briefs into campaigns, and ensuring brand-aligned content while collaborating with design to drive growth in marketing programs.

  • Develop engaging copy for digital and traditional channels to support acquisition and revenue goals
  • Translate briefs into integrated campaign concepts and content across multiple channels
  • Ensure accuracy, consistency, and brand voice through editing and proofreading

Job Description

Responsibilities

  • Write engaging copy for digital and traditional channels that drives customer acquisition, engagement, visitation, revenue, and other key performance goals
  • Transform marketing briefs into campaign concepts, emails, direct mail, websites, scripts, billboards, headers, and adapted campaign messaging
  • Edit, revise, and proofread all content to ensure accuracy, impact, consistency, and alignment with brand voice
  • Apply current advertising, social media, storytelling, and digital communication trends to recommend responsible strategies for attracting and retaining customers
  • Collaborate with graphic designers and Creative Directors to develop integrated concepts that combine compelling copy with high impact visuals
  • Build strong relationships across enterprise marketing by understanding client needs, brand requirements, project timelines, and efficiency expectations
  • Pursue continuous learning, contribute copywriting thought leadership, and strengthen business knowledge while completing assigned projects and goals

Requirements

  • Minimum of 3 years of writing experience in a professional setting required; must provide a writing sample or portfolio

Preferred

  • Bachelor’s degree in creative writing, English, communications, or marketing is preferred
  • Digital-first skillset and deep knowledge of the casino industry is preferred
  • Firsthand understanding of the casino industry, including culture, psychology and player types

Benefits

  • Medical, dental, and vision insurance
  • 401(k) with up to 4% company match
  • Annual performance bonus based on level, as well as individual, company, and location performance
  • Paid vacation days and holidays
  • Paid parental bonding leave
  • Tuition and/or professional certification reimbursement
  • Generous friends-and-family discounts at many of our hotels and resorts
Delaware North logo

Delaware North

3.5 Glassdoor

Delaware North is a global leader in the hospitality and entertainment industry. The company annually serves more than a half-billion guests across three continents, including at high-profile sports venues, airports, national and state parks, restaurants, resorts, hotels and casinos. Building on more than a century of enduring partnerships and a commitment to local communities and sustainability, Delaware North’s vision is to delight guests by creating the world’s best experiences today while reimagining tomorrow.

Founded in 1915
Buffalo, New York, USA
13K employees (345 in marketing)
57% recommend to a friend
65% CEO approval

Salaries

Copywriting median pay in the United States

$89K/yr

Most pay falls between $73K and $105K. Based on 1,272 salaries.

See all Delaware North salaries

Funding

Last Raise
Debt Financing, 6 months ago

Funding History

  • Oct 2025
    Debt Financing

Traffic Signals

Monthly Visitors
187.2K
Monthly Google Ads Budget
$142
Traffic Source Mix
Search
31.1%
Direct
48.3%
Referral
16.2%
Social
3.5%
Paid
0.7%

Headcount Trend

Current headcount: ~13.2K
Delaware North logo

Copywriter, Advertising and Digital

Delaware North · Buffalo, NY · On-site