Copy and Content Executive - TWITCH LAB - Burson

Responsibilities

• AI-Driven Strategy & Intelligence Integration
• - Translate Data into Copy: Interpret real-time media monitoring, sentiment analysis, and intelligence inputs to craft compelling copy and content.
• - Identify AI Use Cases: Proactively identify where AI tools can accelerate strategic analysis, message customization, and audience-targeted content for clients in need of quick-turn solutions.
• Copywriting & Content Development
• - Content and Copy Writing: Write clear, authoritative, and persuasive copy for largely digital content executions.
• - Multi-Channel Adaptation: In partnership with account teams, tailor content for specific audiences (investors, internal employees, public media, regulators) while maintaining core brand voice consistency.
• - AI-Assisted Drafting: Utilize AI writing platforms and customized prompts to rapidly draft, iterate, and create content options within time-challenged environments.
• Collaboration & Quality Control
• - Accuracy & Tone Ownership: Ensure all written materials adhere to strict brand guidelines, nuance, legal standards, and facts.
• - Cross-Disciplinary Partnership: Work closely with the Creative Director, designers, and account leads to ensure strategy seamlessly informs visual execution.

Requirements

• 3-5+ years of experience in corporate copywriting, strategic planning, or PR communications within an agency or corporate environment.
• AI Prompting & Writing Mastery: Demonstrated expertise using generative AI text tools (ChatGPT, Claude, WPP Open tools) to accelerate research, brainstorming, and copy generation. Political campaign experience is considered an advantage in this role.
• Exceptional Writing and Design Skills: Proven ability to craft flawless, nuanced, and persuasive copy and content under tight deadlines.
• Data & Sentiment Savvy: Comfort working with media listening data, sentiment tools, and audience insights to inform creative briefs.
• Agile Communicator: Strong presentation skills and the ability to articulate complex strategic rationale clearly to internal and client stakeholders.

Preferred

• Political campaign experience is considered an advantage in this role.

Benefits

• We offer a competitive benefits package; click here for more details: https://mybenefits.wpp.com/public/welcome .
• Our commitment to your growth is reflected in our robust benefits and people programs, which include professional development opportunities, mentorship programs with industry leaders, a vibrant and inclusive company culture fostering collaboration and innovation and packages designed to reward and retain top talent.