Responsibilities

• Develops a content strategy for the college’s primary social media channels (e.g., Instagram, Facebook, LinkedIn, TikTok, X/Twitter).
• Monitors trends and analytics to optimize engagement and reach.
• Generates original content including written posts, graphics, videos, and photo stories.
• Plans and executes real-time coverage of campus events, student life, and special announcements.
• Interviews students, alumni, and staff to write and share their stories and testimonials.
• Captures and edits high-quality photos and video footage to use across digital platforms.
• Creates short-form videos optimized for social media.
• Ensures content aligns with brand and accessibility standards.
• Serves as the voice of the college on social media, responding to comments and messages in a timely and authentic manner.
• Cultivates an engaging online community through interactive posts and campaigns.