Responsibilities

• Develops and implements a content strategy for the college’s primary social media channels (e.g., Instagram, Facebook, LinkedIn, TikTok, X/Twitter).
• Monitors trends and analytics to optimize engagement and reach.
• Generates original content including written posts, graphics, videos, and photo stories.
• Plans and executes real-time coverage of campus events, student life, and special announcements.
• Interviews students, alumni, and staff to write and share their stories and testimonials.
• Captures and edits high-quality photos and video footage to use across digital platforms.
• Creates short-form videos optimized for social media.
• Ensures content aligns with brand and accessibility standards.
• Serves as the voice of the college on social media, responding to comments and messages in a timely and authentic manner.
• Cultivates an engaging online community through interactive posts and campaigns.
• Maintains the digital photo library by ingesting, organizing, and keywording images for long-term access and use.
• Tracks content calendar, approvals, and asset usage.
• Works closely with departments, student organizations, and external partners to identify stories and promotional opportunities.
• Serves as a liaison between the marketing team and campus units seeking social media support.

Requirements

• Bachelor’s degree in marketing, communications, journalism, or a related field required.
• Minimum of two years of professional experience managing social media accounts for an organization required.
• Strong writing, editing, photography, and video production skills required.
• Proficiency in social media platforms, scheduling tools, and Adobe Creative Suite (especially Photoshop, Premiere Pro, or Lightroom) required.
• Familiarity with content analytics and reporting tools required.
• Experience working in higher education or a mission-driven organization is preferred.
• May be eligible for remote work up to two days per week.

Preferred

• Experience working in higher education or a mission-driven organization is preferred.

Benefits

• 2025 KCC Comprehensive Employee Benefits Program
• 2025 BCBS Summary Of Benefits Coverage