Responsibilities - Develops and implements a content strategy for the college’s primary social media channels (Instagram, Facebook, LinkedIn, TikTok, X/Twitter). - Monitors trends and analytics to optimize engagement and reach. - Generates original content including written posts, graphics, videos, and photo stories. - Plans and executes real-time coverage of campus events, student life, and special announcements. - Interviews students, alumni, and staff to write and share their stories and testimonials. - Captures and edits high-quality photos and video footage to use across digital platforms. - Creates short-form videos optimized for social media. - Ensures content aligns with brand and accessibility standards. - Serves as the voice of the college on social media, responding to comments and messages in a timely and authentic manner. - Cultivates an engaging online community through interactive posts and campaigns. - Maintains the digital photo library by ingesting, organizing, and keywording images for long-term access and use. - Tracks content calendar, approvals, and asset usage. - Works closely with departments, student organizations, and external partners to identify stories and promotional opportunities. - Serves as a liaison between the marketing team and campus units seeking social media support. - The role is hands-on with writing, photographing, filming, and producing content that elevates the student and alumni experience while advancing the college’s mission. Requirements - Bachelor’s degree in marketing, communications, journalism, or a related field required. - Minimum of two years of professional experience managing social media accounts for an organization required. - Strong writing, editing, photography, and video production skills required. - Proficiency in social media platforms, scheduling tools, and Adobe Creative Suite (especially Photoshop, Premiere Pro, or Lightroom) required. - Familiarity with content analytics and reporting tools required. - May be eligible for remote work up to two days per week. Nice_to_have - Experience working in higher education or a mission-driven organization is preferred. Benefits - 2025 KCC Comprehensive Employee Benefits Program - 2025 BCBS Summary Of Benefits Coverage