Coordinator, Performance Marketing

New York, USA (Hybrid)

$57K/yr – $67K/yrMid Level1+ years expFull time

Posted 3 months ago

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Job Summary

Support and optimize performance marketing campaigns across paid media for the New York Islanders.

  • Must-have: 1+ years in digital marketing
  • Must-have: Familiarity with Google Analytics and Ads Manager
  • Standout: AI-forward perspective to embed emerging technologies into workflows

Job Description

Responsibilities

  • Collaborate with the Strategy & Analytics and Marketing teams to support the development of creative, compelling campaign concepts
  • Assist in the execution and optimization of performance marketing campaigns across paid digital channels
  • Contribute ideas that improve campaign effectiveness and support key business priorities, including ticketing, memberships, and other fan development initiatives
  • Help maintain campaign timelines, deliverables, and executional details across multiple concurrent projects
  • Assist in submitting creative requests to the creative team, ensuring campaign objectives, timelines, and asset needs are clearly communicated
  • Participate in the creative review process and provide feedback to help refine and improve marketing materials
  • Help ensure assets are delivered accurately and on time for campaign launches
  • Utilize platforms such as Google Analytics and Ads Manager to monitor campaign performance and identify trends
  • Prepare recurring and ad hoc reports highlighting key performance metrics, insights, and areas for optimization
  • Support testing and performance analysis to improve campaign effectiveness over time

Requirements

  • Bachelor's degree in marketing, business, or a related field
  • 1+ years in digital marketing, advertising, or performance marketing
  • Familiarity with Google Analytics, Meta/Snap/Google/LinkedIn Ads Manager, Microsoft Excel, and other digital marketing tools
  • Excellent communication and collaboration skills
  • Curious self-starter who learns new concepts quickly
  • Creative mindset with the ability to think outside the box
  • Detail-oriented, highly organized, and able to manage multiple projects at once
  • AI-forward: a point of view on how AI and emerging technologies can be embedded into everyday workflows

Preferred

  • AI-forward: a point of view on how AI and emerging technologies can be embedded into everyday workflows

Benefits

  • Expanding your experience with an iconic NHL franchise in our quest for a 5th Stanley Cup
  • Comprehensive benefits package including health, dental, and vision insurance
  • 401(k) retirement plan with company match
  • Paid time off and holidays
  • Professional development opportunities