Coordinator, Paid Media

Responsibilities

• Support the paid media team throughout the campaign lifecycle, including briefing, audience research, media planning, setup, launch, optimization, and reporting
• Coordinate with clients and internal teams to gather creative assets, copy, destination links, approvals, and other campaign materials; track deadlines and flag missing items
• Assist with campaign setup and media buying across platforms such as Meta, TikTok, Google/YouTube, Snapchat, X, and programmatic advertising partners
• Perform prelaunch quality checks on access, creative specifications, copy, links, targeting, budgets, flight dates, and tracking parameters
• Monitor campaign delivery, spend, and budget pacing; flag discrepancies or performance concerns and assist with optimizations under the guidance of the paid media team
• Support audience research, segmentation, and activation across artist affinity, interest, engagement, retargeting, customer, and lookalike audiences
• Coordinate campaign changes, creative refreshes, and testing, maintaining accurate records of approvals and updates
• Prepare accurate campaign updates and post campaign reports using advertising platforms, internal tools, and third-party dashboards
• Track performance against campaign objectives and relevant metrics
• Translate campaign results into clear takeaways and recommendations for review by the paid media team

Requirements

• Relevant experience through internships, employment, coursework, or hands-on projects in digital advertising, marketing, media, or a related field
• Proficiency in Microsoft Excel, PowerPoint, and Word; comfort using spreadsheets for campaign tracking, reporting, and billing reconciliation
• Proficiency in Figma, Airtable, Canva
• Experience with Meta Ads Manager, TikTok Ads Manager, Google Ads, or other digital advertising platforms preferred
• Familiarity with campaign reporting dashboards, web analytics, pixels, UTM tracking, and conversion measurement preferred
• Experience with invoice processing, budget tracking, purchase orders, or financial systems such as SAP/Uniport preferred
• Music industry, record label, distribution, or advertising agency experience preferred
• Familiarity with creative tools such as Photoshop is a plus
• College degree or equivalent relevant experience preferred

Preferred

• Proficiency in Meta Ads Manager, TikTok Ads Manager, Google Ads, or other digital advertising platforms preferred
• Familiarity with campaign reporting dashboards, web analytics, pixels, UTM tracking, and conversion measurement preferred
• Experience with invoice processing, budget tracking, purchase orders, or financial systems such as SAP/Uniport preferred
• Music industry, record label, distribution, or advertising agency experience preferred
• Familiarity with creative tools such as Photoshop is a plus
• College degree or equivalent relevant experience preferred

Benefits

• Comprehensive medical, dental, and vision coverage
• Including 100% coverage for out-patient in-network mental health services
• Fertility coverage for eligible medical plan participants
• Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year)
• Student Loan Repayment Assistance and Tuition Reimbursement
• 401(k) with 100% immediate vesting on the first 5% of your contributions, plus an additional UMG contribution
• Flexible Paid Time Off (PTO) for exempt employees
• 3-weeks PTO for non-exempt employees
• 2-weeks paid Winter Break
• 10 Company Holidays (including Juneteenth and Wellbeing Day)