Responsibilities

• Leads the coordination and execution of external CRM marketing (email, text, digital screens and Cheers Campaigns notifications), including audience targeting/segmentation, build and deployment, and performance optimization.
• Publishes a monthly systemwide eNewsletter and translates service line marketing requests into CRM tactics across supported channels.
• Develops and implements CRM messaging, including intake of requirements and partnering with clinical teams for accurate, compliant language across patient communications.
• Supports database, PHI/PII and privacy initiatives in partnership with Legal, Information Systems and vendors.
• Manages CRM contact lists, partnering with departments across the system (e.g., volunteer services, human resources and foundation) to stay within budgeted contact allocation.
• Manages digital screen content for facilities and PC, including template updates and upload of approved content.
• Partners with third-party vendors to execute CRM marketing requests, including briefing, template setup, deployment and reporting/analytics.
• Develops and updates patient-facing digital content that supports system priorities and campaign needs; researches, writes, and edits content for web, blogs, social, video, and CRM-linked assets.
• Guides content optimization for priority growth areas by identifying content gaps and opportunities, applying SEO/AEO/GEO best practices, and using optimization tools to inform recommendations and updates.
• Partners with subject matter experts and internal stakeholders to gather inputs, translate complex topics into clear patient-friendly messaging, and coordinate review/approvals.
• Supports digital video production efforts, including scripting support, storyboarding input, feedback routing, and activation elements.
• This includes our Physician Storytelling series, Rounding with Patients testimonials, and specialized key service line content.
• Responsible for the daily coordination of digital content assets and timelines, including content calendar and project management tools tied to service line marketing plans and system CRM, creation and upkeep of program governance and adoption documents to ensure consistent system-wide use of CRM and website platforms.
• Help lead thinking for how to use and draft content across the consumer journey with an expert lens in digital marketing and online content.
• Partner cross-functionally outside the department as needed – e.g., finance, IS.
• Integral member of the Marketing team to help deliver and execute plans across the digital ecosystem, coordinating with service lines, clinical teams, internal communications, PR, advertising (digital and offline) strategies.
• Helps lead thinking on content ideas and asset library available for social media, paid advertising and website.
• Provide executional support on web platforms. Partner closely with the rest of the Marketing Media team.
• Maintain relationships with outside content production vendors and coordinate budget tracking of work completed.
• Continually assess and drive improvement and efficiencies with all St. Elizabeth partners (including content production agency of record). Location: On-site

Requirements

• Bachelor’s degree in communications, marketing, public relations or related field
• Minimum 1 year in marketing or related field.
• Must have a strong understanding of project management, consumer journeys and digital content.
• Must have strong skills in writing, rewriting, editing, proofreading and managing content to ensure deadlines are met. In addition, needs to have a keen eye for detail in text and content layout.
• Knowledge of e-mail and text-based marketing and familiarity of performance marketing support, including contact information capture in online form.
• Knowledge of web content best practices, including SEO and accessibility guidelines.
• Must have strong computer skillset and content software/platform skillset: Word, Excel, OneNote, Canva, Constant Contact (or similar email marketing tool) and WordPress.
• Possess a strong work ethic and take pride in the quality of their work.