Responsibilities

• Develop relationships throughout the college community to solicit content and story ideas to promote college offerings and events.
• Serve as a creative consultant to campus leadership for marketing and communication strategies and needs.
• Create feature content through strong writing skills in AP style within established deadlines for inclusion in college publications, social media, collateral, internal communications and other platforms.
• Initiate concept and write ad copy for digital and print media campaigns.
• Identify video opportunities, plan and direct video segments, and recruit talent for video productions shared with the college’s various audiences.
• Assist in the pre-production (researching, interviewing and scriptwriting) and production (planning, coordinating and editing) of publications, college videos and other digital content with our team.
• Support the planning, organization, and execution of special events, including, but not limited to speaker events, graduation and pinning ceremonies, groundbreakings and ribbon-cuttings.
• Collect and draft editorial content and proofread for specialized publications such as the monthly president’s report, external publications, e-newsletters, board of trustees’ update, and online blogs.
• Assist with media campaigns on behalf of the district, including research, writing and distributing news releases to promote the college and its initiatives.
• Assist with media relations and be able to serve as a resource and on-camera, as needed.

Requirements

• Bachelor's degree in communication, public relations, journalism, or a related field from an accredited institution and five (5) years of related experience required.
• Knowledge of AP style
• Knowledge of digital platforms
• Knowledge of social media
• Knowledge of online marketing
• Knowledge of marketing principles
• Video skills
• Creative news and feature writing skills
• Proofing and editing skills
• Organization and time management skills