Responsibilities

• Develop and implement integrated marketing and communications strategies including audience segmentation, positioning, service packaging, launch plans, and campaign calendars
• Define value propositions, messaging frameworks, and proof points for each service and audience, working closely with service and program leaders
• Develop outreach and business development enablement materials, including service overviews, capability decks, case studies, proposals support content, and partner one-pagers
• Plan and execute demand generation and relationship marketing programs, including email, webinars, events, and targeted outreach, using HubSpot to manage campaigns, lists, and reporting in coordination with the Marketing Operations and Communications Manager
• Monitor, evaluate, and report on KPIs to optimize strategy and inform service and program decisions
• Serve as the strategic steward of the HealthierHere parent brand, including brand voice, messaging architecture, and how programs and services relate to one another
• Develop and maintain organizational messaging, boilerplate, and talking points that keep communications consistent across all channels and teams
• Partner with the Senior Brand Designer and Marketing Operations and Communications Manager to ensure brand consistency and to guide brand architecture decisions as the brand evolves
• Lead flagship organizational storytelling and content, including annual reporting, impact stories, and executive and leadership communications
• Collaborate with staff, partners, and community members to identify, develop, and share compelling stories that show HealthierHere’s impact and advance program and organizational goals

Requirements

• Bachelor’s degree in Marketing, Communications, Brand Management, Journalism, Public Relations, or a related field, or equivalent professional experience
• 6+ years of progressive experience developing and executing communications and marketing plans, including experience marketing services or solutions to organizational buyers
• Deep and demonstrated personal commitment to advancing equity and social justice, and strong alignment with HealthierHere’s organizational values; demonstrated ability to engage individuals respectfully and effectively from different cultures and backgrounds
• Proven editorial and content strategy expertise with a portfolio demonstrating successful brand management and campaign execution
• Experience managing vendors and contracts, such as for communications, media relations, videographers, content creators, and web agencies
• Strong project management skills with experience coordinating complex, multi-stakeholder initiatives in deadline-driven environments
• Strong proficiency with Microsoft Office (Outlook, Word, Excel, PowerPoint, and SharePoint)
• Hands-on experience with HubSpot or a comparable marketing automation platform and CRM, and with digital analytics tools
• Experience with content management systems and project management tools
• Experience using AI tools responsibly for drafting, research, and workflow efficiency

Preferred

• Experience marketing consulting, professional services, or shared services in a nonprofit, public sector, or health care setting
• Experience working on issues related to health equity, health and wellness, or the social determinants of health at a nonprofit organization, foundation, or community coalition
• Familiarity with King County, its populations, and knowledge of social, clinical, and tribal services in the region
• Experience with community engagement, participatory or co-design approaches
• Fluency or professional proficiency in languages spoken by King County communities
• Experience with HubSpot Marketing Hub Enterprise or HubSpot certifications

Benefits

• 100% employer-paid premiums for select medical, dental, and vision plans
• 403(b) retirement plan with up to a 6% employer match
• Generous paid time off, sick leave, mental health days, and up to 13 paid holidays
• Short- and long-term disability and life insurance
• Healthcare and dependent care Flexible Spending Accounts
• Annual wellness benefit
• Professional development allowance
• Hybrid work environment