Responsibilities

• Lead, supervise, and support BCM's marketing and communications team, fostering a collaborative, creative, and accountable work environment.
• Develop and execute comprehensive marketing plans and strategies across the Museum, Bristol Rhythm & Roots Reunion, Radio Bristol, and organization-wide initiatives.
• Plan and oversee integrated campaigns across digital advertising, email, social media, websites, print, public relations, and other channels.
• Manage the marketing budget and allocate resources across campaigns, advertising, vendors, and other initiatives with attention to effectiveness and return on investment.
• Ensure consistent and compelling brand positioning and messaging across BCM's programs and platforms.
• Direct public relations efforts, including cultivating media relationships and developing and distributing press releases and other media materials.
• Oversee advertising strategy, placement, negotiation, creative development, and results assessment.
• Manage outside agencies, contractors, photographers, videographers, designers, and other marketing partners as needed.
• Collaborate with BCM departments to understand priorities, coordinate campaigns, and ensure marketing efforts support broader organizational goals.
• Oversee BCM's websites and digital presence to ensure content remains current, engaging, professional, and effective.

Requirements

• Bachelor's degree plus at least five years of relevant professional marketing and communications experience; or at least seven years of relevant professional marketing and communications experience in lieu of a degree.
• Demonstrated experience developing, implementing, and evaluating integrated marketing campaigns.
• Experience in several areas of marketing and communications, such as advertising, public relations, digital marketing, branding, social media, website management, email marketing, and content development.
• Experience creating content for multiple channels, including web, email, social media, video, and print.
• Experience working with designers, agencies, contractors, and/or internal marketing staff.
• Experience managing multiple social media channels and accounts.
• Working knowledge of digital advertising, social media, and analytics platforms such as Google Ads, Google Analytics, Meta Business tools, and comparable platforms.
• Experience with WordPress or another content management system.
• Strong writing, editing, and proofreading skills.
• Excellent organizational and project management skills, including the ability to prioritize competing deadlines and manage multiple initiatives simultaneously.

Preferred

• Experience supervising and developing marketing or communications staff.
• Marketing experience in arts and culture, tourism, music, museums, festivals, attractions, hospitality, or another audience-focused organization.
• Tourism marketing experience.
• Experience with email marketing platforms such as Hive or comparable systems.
• Experience with Sprout Social or similar social media management platforms.
• Working knowledge of Adobe Creative Suite, particularly Photoshop, InDesign, and/or Premiere Pro.