Coordinator, Digital Marketing

Responsibilities

• Responsible for day-to-day digital execution of Lakers campaigns, such as building emails, app updates, assisting with content creation, and updating the website.
• Work with the digital marketing team to set objectives and strategies; and measure and report KPIs for Lakers and South Bay Lakers digital platforms
• Assist developing, implementing and managing product marketing strategy across web, email, and app to grow user base and engagement, both domestically and internationally
• Assist with building digital marketing campaigns in support of ticketing, merchandise, and fan engagement initiatives
• Work cross functionally to build result-driven digital campaigns
• Responsible for understanding fans, their behaviors and architecting the customer’s journey to understand how to improve their experience across digital marketing products and platforms
• Analyze content performance with business intelligence team to understand fan preferences across digital products
• Assist with legal documentation and data compliance needs

Requirements

• Bachelor’s degree (required) in marketing, advertising or communications. Advanced education is preferred
• A minimum of three (3) years working in digital marketing
• Experience in digital product marketing, web development, e-commerce or growth marketing
• Knowledge of digital analytics and how to interpret data to make actionable recommendations
• Experience in A/B and multivariate testing
• Experience with HTML and email marketing
• Experience with CMS platforms
• Experience with project management tools
• Microsoft Office (including Excel, Word, Outlook, Powerpoint, Sharepoint)
• Project Management Software (Jira, Trello, Wrike)