Responsibilities

• Set up and configure Google Analytics (GA4) when needed
• Set up Google Tag Manager
• Set up Google Ads conversion tracking
• Set up Meta Ads conversion tracking (including CAPI)
• Set up TikTok Ads conversion tracking
• Thoroughly test and validate tracking across platforms
• Document what was implemented and keep the team in the loop
• Maintain and update tracking as client websites and tools evolve
• Ensure data reliability and fix tracking issues promptly
• Communicate with internal teams and occasionally with clients for troubleshooting

Requirements

• Google Tag Manager (you’re comfortable building, debugging, and keeping things organized)
• GA4 setup and event tracking
• Conversion tracking across Google Ads, Meta Ads (including CAPI), and TikTok Ads
• Navigating websites and third-party tools (CRMs, booking platforms, form builders, etc.)
• QA and testing, you don’t just set things up, you make sure they actually work
• Clear communication and documentation
• Can troubleshoot independently without getting stuck
• Moves quickly and respects timelines
• Takes ownership: if tracking is off, you don’t ignore it, you fix it