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The I Do Society

Conversion Tracking Setup Expert

USA (Remote)

Salary Not AvailableEntry LevelFull time

Posted 5 months ago

Job Summary

Drive end-to-end conversion tracking setup and validation for paid channels and website events.

  • Own end-to-end setup and testing of GA4, GTM, and cross‑platform tracking.
  • Must-have: hands-on experience with Google Ads, Meta (CAPI), and TikTok conversion tracking.
  • Standout: strong documentation, issue resolution, and proactive cross-functional communication.

Job Description

Responsibilities

  • Set up and configure Google Analytics (GA4) when needed
  • Set up Google Tag Manager
  • Set up Google Ads conversion tracking
  • Set up Meta Ads conversion tracking (including CAPI)
  • Set up TikTok Ads conversion tracking
  • Thoroughly test and validate tracking across platforms
  • Document what was implemented and keep the team in the loop
  • Maintain and update tracking as client websites and tools evolve
  • Ensure data reliability and fix tracking issues promptly
  • Communicate with internal teams and occasionally with clients for troubleshooting

Requirements

  • Google Tag Manager (you’re comfortable building, debugging, and keeping things organized)
  • GA4 setup and event tracking
  • Conversion tracking across Google Ads, Meta Ads (including CAPI), and TikTok Ads
  • Navigating websites and third-party tools (CRMs, booking platforms, form builders, etc.)
  • QA and testing, you don’t just set things up, you make sure they actually work
  • Clear communication and documentation
  • Can troubleshoot independently without getting stuck
  • Moves quickly and respects timelines
  • Takes ownership: if tracking is off, you don’t ignore it, you fix it
The I Do Society logo

The I Do Society

The I Do Society is the wedding industry’s most trusted team of advertising experts 💍 Our team understands the unique challenges of the wedding industry and we've built a strategic paid ads strategy to book more couples. 📈Businesses can choose between our two service levels; our Done For You Service 🤝 where we build & run your paid ads for you -or- our DIY Ads Kit 📘 where we teach you how to build your own paid ads with confidence!Click to learn more about how we can help 🔗https://theidosociety.com/get-help-options/

Founded in 2010
Mammoth Lakes, California, USA
8 employees (4 in marketing)
www.theidosociety.com

Marketing Team

Marketing Team Size
4 (50% of company)

Headcount Trend

Current headcount: ~8
The I Do Society logo

Conversion Tracking Setup Expert

The I Do Society · USA · Remote