Conversion Rate Optimization Specialist at The Scion Group | Chicago, IL | $67K/yr – $72K/yr

Conversion Rate Optimization Specialist

Chicago, IL (On-site)

$67K/yr – $72K/yrMid Level2+ years expFull time

Posted 2 months ago

Job Summary

Own conversion optimization end to end, turning data into tests, insights, and measurable lift across websites and campaigns.

Own testing programs from hypothesis through QA, including A/B and multivariate tests and incentive-driven experiments
Build dashboards and reports in GA4/Looker to track funnels, form completions, lead quality, and engagement

Job Description

Responsibilities

Build and manage conversion optimization programs, including A/B and multivariate testing initiatives, Specials incentives management, value proposition for community websites
Develop testing hypotheses based on user behavior analysis, heatmaps, analytics and session recordings
Identify conversion barriers, usability issues and opportunities for improvement across websites and landing pages
Analyze website funnels, engagement metrics and lead generation performance to drive optimization strategies
Ensure testing accuracy, consistency and proper QA across all digital experiences
Measure and report on experiment performance, wins and learnings
Monitor KPIs including conversion rate, lead quality, engagement and form completion rates
Build dashboards and reporting frameworks using GA4, Looker and other analytics platforms
Analyze user behavior using tools such as Fullstory, Hotjar etc.
Collaborate with marketing teams to evaluate campaign strategy, promotional offer and performance on the websites

Requirements

Bachelor's degree in Marketing, Psychology, Statistics, or related field
2+ years of experience in CRO, digital marketing, UX optimization or web analytics
Experience running A/B or multivariate testing programs
Strong understanding of conversion funnels, user behavior analysis and website performance metrics
Experience with GA4, Google Tag Manager and reporting tools
Familiarity with experimentation platforms such as Convert, Optimizely, VWO or similar
Understanding of UX/UI principles and mobile-first optimization
HTML/CSS knowledge for implementing test variations
Ability to interpret data and communicate findings clearly to both technical and non-technical stakeholders
Strong attention to detail and organizational skills
Job location is based at Scion’s Chicago corporate headquarters.
Working hours consist of standard daytime business hours

Benefits

Discretionary annual bonus
Paid Time Off + Floating Holidays
Health Insurance
Dental Insurance
Vision Insurance
401k Matching
Paid Maternal Leave
Parental Leave
Learning reimbursement opportunities

The Scion Group

The Scion Group is the largest owner/operator of off-campus student housing communities globally, with nearly 98,000 beds of student accommodations in 149 communities, serving 83 college and university markets across 35 U.S. states. Scion employs over 1,600 team members and has over $10 billion of assets under management. Scion also acts as an independent advisor to colleges and universities, foundations, and private-sector providers, with experience in more than 300 campus markets.

Founded in 1999

Chicago, Illinois, USA

967 employees (36 in marketing)

www.thesciongroup.com