Responsibilities

• Work with teams producing content and ensure goals are established and best practices are followed
• Monitor content across the site and brainstorm ideas to optimize pages, experiences and flows toward key metrics
• Understand the customer journey and and categorize page purposes based on that journey
• Collaborate with SEO, Website, and Paid teams to help match audience targeting with correct calls to action and journey progression
• Monitor page analytics and work with analytics team to understand users and their behaviors
• Optimize current pages as well as approving future pages and their purposes

Requirements

• 2+ years of in-house or agency experience within a successful web business, driving conversion improvements
• Confidence using web analytics in driving improvement ideas from customer journey insights.
• Bachelor’s degree preferred
• Knowledge and experience with conversion rate optimization
• Proven track record of driving successful outcomes in optimizing customer journeys and improving conversion rates on site
• Strong analytical skills, strong data skills and experience with analytics platforms
• Strong communication skills and a creative mindset
• This position requires occasional travel of up to 20%, including required attendance at designated company summits (typically one to two per year). Additional travel may include conferences, visits to company locations, and other business-related events as needed. Additional travel may be assigned as needed to support business requirements.

Benefits

• bonuses
• medical, dental, vision, telehealth and mental healthcare
• health savings account and flexible spending account
• basic and voluntary life insurance
• disability coverage
• accident, critical illness and hospital indemnity supplemental coverages
• legal and identity theft coverage
• retirement savings plan
• wellbeing program
• discounted WGU tuition
• flexible paid time off for rest and relaxation with no need for accrual
• flexible paid sick time with no need for accrual
• 11 paid holidays
• other-paid leaves, including up to 12 weeks of parental leave