Responsibilities

• Partner with content teams to establish website goals and ensure best practices are consistently followed.
• Monitor website content and user experiences, identifying opportunities to optimize pages, flows, and conversion pathways.
• Analyze and map customer journeys, defining page purposes and aligning experiences to audience needs at each stage.
• Collaborate with SEO, Website, and Paid Media teams to ensure audience targeting, calls to action, and journey progression are aligned.
• Monitor website analytics and partner with analytics teams to understand user behavior and performance trends.
• Develop hypotheses and lead conversion rate optimization initiatives from analysis through implementation.
• Review and approve current and future website pages to ensure strategic alignment with conversion goals and overall user experience.

Requirements

• Knowledge of and experience with conversion rate optimization methodologies and best practices.
• Proven track record of driving successful outcomes through customer journey optimization and improved website conversion rates.
• Strong understanding of content strategy principles and tactics.
• Strong analytical and data-driven decision-making skills.
• Experience using web analytics platforms to identify optimization opportunities and customer insights.
• Strong communication skills and the ability to collaborate effectively across teams.
• Creative mindset with a passion for improving digital experiences.
• Bachelor’s degree preferred.
• 2+ years of in-house or agency experience within a successful web business, driving conversion improvements.
• Confidence using web analytics in driving improvement ideas from customer journey insights.

Preferred

• Experience partnering with cross-functional digital marketing teams.
• Experience conducting traffic analysis and conversion analysis to support optimization strategies.
• Demonstrated ability to balance strategic thinking with hands-on execution.

Benefits

• medical, dental, vision, telehealth and mental healthcare; health savings account and flexible spending account; basic and voluntary life insurance; disability coverage; accident, critical illness and hospital indemnity supplemental coverages; legal and identity theft coverage; retirement savings plan; wellbeing program; discounted WGU tuition; and flexible paid time off for rest and relaxation with no need for accrual, flexible paid sick time with no need for accrual, 11 paid holidays, and other paid leaves, including up to 12 weeks of parental leave.