Responsibilities

• Own the end-to-end Conversion Rate Optimization (CRO) strategy, translating business objectives into actionable operational plans and tactical testing roadmaps that drive revenue growth and customer acquisition.
• Identify and prioritize A/B and multivariate testing opportunities based on real-time business performance, customer behavior insights, seasonal trends, and upcoming marketing or merchandising initiatives to continuously improve conversion metrics.
• Manage and maintain the CRO testing pipeline in close partnership with Site Experience, Merchandising, Analytics, Marketing, and Development teams to ensure alignment with business priorities.
• Foster a rapid test-and-learn culture by ensuring timely execution, analysis, iteration, and implementation of winning experiences to continuously optimize site performance.
• Lead the strategy and execution of personalized site experiences tailored to varying customer intents, traffic sources, promotional offers and marketing campaigns.
• Oversee the online product recommendation engine including post-purchase offers in collaboration with Site Merchandising, driving personalized product discovery experiences while supporting broader merchandising and business initiatives.
• Monitor, analyze, and communicate the performance of CRO initiatives and experimentation programs, delivering actionable insights and recommendations to stakeholders across the organization.
• Develop and present weekly and monthly reporting on A/B testing performance, conversion trends, customer behavior insights, and cross-device/channel performance.
• Influence customer journey optimization across all touchpoints by educating cross-functional teams on experimentation best practices, key learnings, and optimization opportunities.
• Partner with Analytics and Development teams to troubleshoot and validate analytics events, tagging, tracking implementation, and data integrity

Requirements

• Bachelor’s degree or equivalent professional experience
• 3+ years of experience in CRO, e-Commerce, digital marketing, or a related field; working knowledge of HTML, CSS, JavaScript, and SQL a plus
• Proven experience developing, prioritizing, and managing a pipeline of A/B testing and optimization opportunities based on business impact and ROI
• Hands-on experience with A/B testing and personalization platforms such as Dynamic Yield, Kameleoon, or similar tools
• Experience optimizing site experiences across varying traffic sources, campaign intents, and customer journeys
• Familiarity with checkout optimization, post-purchase offer strategies, and upsell/cross-sell programs; experience with Aftersell or similar post-purchase platforms strongly preferred
• Strong understanding of UX and conversion best practices, with the ability to translate customer insights into actionable optimization strategies
• Analytical mindset with experience leveraging performance data and customer behavior insights to drive testing recommendations and continuous improvement
• Proven ability to collaborate cross-functionally with Analytics, Creative, Marketing, Merchandising, and Development teams
• Excellent communication, stakeholder management, and project management skills with a track record of driving initiatives from strategy through execution
• Demonstrated alignment with TJ core values: Humble, Adaptable, Mindful, GSD 2.0, & Curious
• Ability to be on-site in our HQ Office 3 days per week