Conversion Rate Optimization (CRO) & Growth Specialist at American Financing | USA | $80K/yr – $95K/yr

American Financing

Conversion Rate Optimization (CRO) & Growth Specialist

USA (Hybrid)

$80K/yr – $95K/yrMid Level2+ years expFull time

Posted 3 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own the conversion optimization workflow from diagnosis through rapid testing and cross-functional handoffs.

Own funnel diagnostics and data-driven prioritization across GA4, Hotjar, and heatmaps.
Own testing roadmap and design-execution cycle from high-fidelity wireframes in Figma to engineering handoff.
Own cross-functional collaboration with engineering and AI search partners to align interfaces with CRO outcomes.

Job Description

Growth Infrastructure: Diagnose the funnel with GA4 and Hotjar to identify leaks and prioritize fixes.
UX & Testing Roadmap: Build and execute A/B and multivariate tests with high-fidelity wireframes in Figma to map changes for engineering.
Dev Bridge: Ensure dev-ready assets, review staging QA, and define layout logic so designs are implemented correctly.
Collaborate on AI Search Strategy: Work with external agencies to embed schema and Q&A blocks into interfaces for AI crawlers and human conversion.

2–4 Years of direct experience running digital conversion experiments, optimizing landing pages, or driving growth metrics (Fintech or high-velocity agency experience preferred).
Data Stack Mastery: Advanced proficiency with web analytics platforms and dedicated A/B testing tools; let user data dictate layout decisions.
Figma Literacy: Strong execution skills to spin up clean, fintech-native layouts in Figma.
Psychology & Copywriting Fluency: Deep understanding of micro-interactions, visual hierarchy, and persuasive copywriting.
A Fast-Paced Operator: Experience in lean pods where speed-to-market and iterative testing are valued over long alignment.

Medical, Dental, Vision, 401k
Paid time off and sick days
Paid holidays
Long-term paid disability
Paid maternity and bonding leave
Full desk equipment provided

American Financing

(800) 910-4055 | americanfinancing.netAt American Financing, we're innovators with imagination. We do what it takes to help customers achieve their financial goals. And we stay ahead of the competition by challenging ourselves to become more efficient. We are one of the fastest-growing national mortgage lenders because we don't follow the status quo.We're proud to be a family-owned, national mortgage lender licensed in all 50 states. Since 1999, our salary-based mortgage consultants have helped thousands of homeowners make smart decisions that align with their unique financial goals.Wherever your passions lie, you can find rewarding work and new opportunities here.American Financing--NMLS #182334. Equal Housing Lender.For Licensing Information: https://www.americanfinancing.net/about-us/active-states or www.nmlsconsumeraccess.org

Founded in 1999

Aurora, Colorado, USA

306 employees (5 in marketing)

www.americanfinancing.net