Conversion Rate Optimization (CRO) & Growth Specialist

Aurora, CO (Hybrid)

$80K/yr – $95K/yrMid Level2+ years expFull time

Posted 3 weeks ago

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Job Summary

Own the conversion path from audit to live UI changes, tying data to design decisions and engineering handoffs that lift on-page performance.

  • Growth Infrastructure: Diagnose funnel leaks with GA4 and behavior tools to surface the top conversion blockers.
  • Testing Roadmap: Lead hypothesis-driven A/B and multivariate tests with high-fidelity wireframes in Figma for rapid engineering handoffs.
  • Dev Bridge + AI Search: Coordinate with engineers and external agencies to deliver pixel-accurate layouts and AI-ready search blocks that improve both crawlability and conversions.

Job Description

Responsibilities

  • Diagnose the Funnel: Run continuous quantitative and qualitative audits using our web analytics (GA4) and user behavior tools (Hotjar, heatmaps, data tables) to identify and prioritize conversion leaks.
  • Build & Execute the Testing Roadmap: Formulate clear A/B and multivariate testing hypotheses. You will design the initial high-fidelity wireframes, interface layouts, and prototypes in Figma to map out changes clearly for our engineering team.
  • Own the Dev Bridge: Work hand-in-hand with our software engineers. You will hand off dev-ready assets, review staging environments for visual QA, and define layout logic so no engineering hours are wasted guessing how a design should behave.
  • Collaborate on AI Search Strategy: Partner with our external search agencies to embed structural schema and Q&A blocks into beautiful interface layouts that seamlessly satisfy both modern AI crawlers and human conversion eyes.

Requirements

  • 2-4 Years of Direct Experience running digital conversion experiments, optimizing landing pages, or driving growth metrics (Fintech or high-velocity agency experience is highly preferred).
  • Data Stack Mastery: Advanced proficiency with web analytics platforms and dedicated A/B testing software. You don\'t guess what looks good; you let user data dictate layout logic.
  • Figma Literacy: Strong execution skills in Figma. You don\'t need to be an illustrator, but you must be able to spin up clean, modern, grid-aligned digital layouts that feel premium and fintech-native.
  • Psychology & Copywriting Fluency: A deep understanding of how micro-interactions, visual hierarchy, and persuasive copywriting intersect to influence consumer behavior.
  • A Fast-Paced Operator: Experience working inside lean pods where speed-to-market, rapid execution, and iterative testing are valued over endless corporate alignment.

Benefits

  • Medical, Dental, Vision, 401k
  • Paid time off and sick days
  • Paid holidays
  • Long-term paid disability
  • Paid maternity and bonding leave
  • Full desk equipment provided
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American Financing

(800) 910-4055 | americanfinancing.netAt American Financing, we're innovators with imagination. We do what it takes to help customers achieve their financial goals. And we stay ahead of the competition by challenging ourselves to become more efficient. We are one of the fastest-growing national mortgage lenders because we don't follow the status quo.We're proud to be a family-owned, national mortgage lender licensed in all 50 states. Since 1999, our salary-based mortgage consultants have helped thousands of homeowners make smart decisions that align with their unique financial goals.Wherever your passions lie, you can find rewarding work and new opportunities here.American Financing--NMLS #182334. Equal Housing Lender.For Licensing Information: https://www.americanfinancing.net/about-us/active-states or www.nmlsconsumeraccess.org

Founded in 1999
Aurora, Colorado, USA
306 employees (5 in marketing)

Traffic Signals

Monthly Visitors
33.6K
Monthly Google Ads Budget
$20.3K
Traffic Source Mix
Search
47.3%
Direct
45.2%
Referral
4%
Social
1.9%
Paid
1.4%

Headcount Trend

Current headcount: ~306

Marketing Team

Marketing Team Size
5 (2% of company)
Marketing Roles Posted (Last 30 Days)
2