Conversion Optimization Manager (6 month contract) at Tipalti | Plano, TX

Conversion Optimization Manager (6 month contract)

Plano, TX (Hybrid)

Salary Not AvailableSenior Level4+ years expFull time

Posted 3 months ago

Job Summary

Own the CRO program lifecycle and drive rapid, rigorous tests across web channels using Amplitude Experiment to lift CVR with clear playbooks and stakeholder visibility.

Experimentation Program: manage backlog, run tests with proper sizing and significance, and document learnings.
Personalization & Audience Targeting: use Segment segments for on-site personalization and align landing pages with Demand Gen messaging.
Cross-Functional Collaboration: partner with Web Dev, Design, Demand Gen, Product, and Marketing Ops to protect attribution and communicate test results to leadership.

Job Description

Responsibilities

Execute against the existing A/B test roadmap using Amplitude Experiment launching, monitoring, and analyzing tests with minimal ramp time
Maintain test backlog prioritization based on CVR impact and traffic volume
Ensure statistical rigor: sample sizing, significance thresholds, and clean result interpretation
Document all test results, learnings, and winning variants for program continuity
Support high-visibility web launches with testing validation and pre/post conversion analysis
Collaborate with agency and internal stakeholders
Conversion Performance Monitoring
Own weekly and monthly CVR reporting by channel (paid, organic, direct) using Amplitude and Hockeystack dashboards
Flag funnel anomalies and conversion drops proactively - diagnose root cause and recommend corrective action
Implement quick-win, non-test CVR improvements (copy updates, UX fixes, form optimizations) as needed

Requirements

4+ years of hands-on CRO experience - you can own a program independently from day one
Direct experience with Amplitude Experiment and Amplitude Analytics (required)
Familiarity with Segment (Twilio CDP) for behavioral audience building and targeting
Strong analytical fluency: funnel analysis, CVR diagnosis, and test result interpretation
Experience with Google Tag Manager, GA4, and Salesforce reporting
Comfortable working cross-functionally with web, design, and demand gen teams
Clear, concise communicator - you lead with the insight and the action, not the detail
B2B SaaS or fintech experience preferred; ability to understand a complex buying journey is essential

Preferred

6Sense experience
ABM experience with intent-based targeting

Benefits

Hybrid working model that requires you to be in office Monday, Tuesday, and Thursday
Competitive salary
Matching 401K
15 days of PTO
Subsidized lunch on office days
Fresh fruit, snacks & drinks in office
Phone/internet allowance
Regular company-wide social events
Multiple ERG groups celebrating our diversity and creating an inclusive culture

Tipalti

3.8 Glassdoor

Tipalti is the AI-powered platform for finance automation, elevating how finance teams operate in the global economy. We empower our customers to scale faster and smarter by removing the complexities of doing global business and accelerating their finance operations efficiency. Our platform provides a comprehensive suite of finance automation solutions designed for mid-market businesses across accounts payable, global payouts, procurement, employee expenses, corporate cards, supplier management, tax compliance, and treasury. Tipalti partners with leading financial institutions such as Citi, Wells Fargo, J.P. Morgan, and Visa, enabling over 5,000 global companies to efficiently and securely pay millions of suppliers and payees across 200+ countries and territories, in 120 currencies. For more information, visit tipalti.com.

Founded in 2010

San Mateo, California, USA

1.2K employees (81 in marketing)

tipalti.com

73% recommend to a friend

77% CEO approval