Conversation Rate Optimization (CRO) & Growth Specialist

Aurora, CO (Hybrid)

$80K/yr – $95K/yrMid Level4+ years expFull time

Posted 3 weeks ago

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Job Summary

Own the conversion funnel from diagnosing leaks with analytics to delivering a tested design handoff and AI search integration that improves fintech landing-page performance.

  • Funnel optimization: diagnose leaks with GA4, Hotjar, and data tables to prioritize changes.
  • Testing and design delivery: craft A/B/MV hypotheses and ship high-fidelity Figma wireframes for engineering.
  • AI search collaboration: coordinate with agencies to embed schema and Q&A blocks for AI crawlers and human readers.

Job Description

Responsibilities

  • Funnel optimization: diagnose leaks with GA4, Hotjar, and data tables to prioritize changes.
  • Testing, design, and dev QA: craft A/B/MV hypotheses and ship high-fidelity Figma wireframes for engineering.
  • AI search collaboration: coordinate with agencies to embed schema and Q&A blocks for AI crawlers and human readers.

Requirements

  • 2–4 Years of Direct Experience running digital conversion experiments, optimizing landing pages, or driving growth metrics (Fintech or high-velocity agency experience is highly preferred).
  • Data Stack Mastery: Advanced proficiency with web analytics platforms and dedicated A/B testing software. You don't guess what looks good; you let user data dictate layout logic.
  • Figma Literacy: Strong execution skills in Figma. You don't need to be an illustrator, but you must be able to spin up clean, modern, grid-aligned digital layouts that feel premium and fintech-native.
  • Psychology & Copywriting Fluency: A deep understanding of how micro-interactions, visual hierarchy, and persuasive copywriting intersect to influence consumer behavior.
  • A Fast-Paced Operator: Experience working inside lean pods where speed-to-market, rapid execution, and iterative testing are valued over endless corporate alignment.

Benefits

  • - Medical, Dental, Vision, 401k
  • - Paid time off and sick days
  • - Paid holidays
  • - Long-term paid disability
  • - Paid maternity and bonding leave
  • - Full desk equipment provided
American Financing logo

American Financing

(800) 910-4055 | americanfinancing.netAt American Financing, we're innovators with imagination. We do what it takes to help customers achieve their financial goals. And we stay ahead of the competition by challenging ourselves to become more efficient. We are one of the fastest-growing national mortgage lenders because we don't follow the status quo.We're proud to be a family-owned, national mortgage lender licensed in all 50 states. Since 1999, our salary-based mortgage consultants have helped thousands of homeowners make smart decisions that align with their unique financial goals.Wherever your passions lie, you can find rewarding work and new opportunities here.American Financing--NMLS #182334. Equal Housing Lender.For Licensing Information: https://www.americanfinancing.net/about-us/active-states or www.nmlsconsumeraccess.org

Founded in 1999
Aurora, Colorado, USA
306 employees (5 in marketing)

Traffic Signals

Monthly Visitors
33.6K
Monthly Google Ads Budget
$20.3K
Traffic Source Mix
Search
47.3%
Direct
45.2%
Referral
4%
Social
1.9%
Paid
1.4%

Headcount Trend

Current headcount: ~306

Marketing Team

Marketing Team Size
5 (2% of company)
Marketing Roles Posted (Last 30 Days)
2