Responsibilities

• Lead strategy, execution, and optimization across all paid channels (Meta, Google, TikTok, Amazon, Snapchat, etc.) to drive customer acquisition and revenue growth
• Manage media agencies (Lunar Solar, FrontRow) to ensure campaign excellence, goal alignment, and budget efficiency
• Manage all platforms partners including Meta, Google, TikTok, Amazon, Snapchat
• Own full paid media budget and forecasting, including accruals, monthly actuals, and re-forecasting in partnership with Finance
• Oversee creative briefing and performance feedback loops in collaboration with the Creative and Influencer teams
• Analyze performance data and customer insights using tools like Data Culture and Google Analytics to guide strategy and decision-making
• Develop and test growth opportunities across emerging platforms and new audience strategies
• Partner with cross-functional stakeholders including Brand, Ecommerce, Creative, and Analytics to align on priorities and performance goals
• Present campaign insights, recommendations, and business impact directly to executives

Requirements

• 7+ years of experience in growth, performance, or digital marketing, ideally in DTC, retail, or consumer brands
• Data-driven marketer with a sharp analytical mindset and a passion for testing, learning, and optimizing based on performance insights
• Proven success managing large-scale paid media campaigns and driving measurable business results (ROAS, CPA, CAC)
• Experience managing external agencies and cross-functional collaboration with internal teams
• Strong analytical skills with working knowledge of performance tools (Google Analytics, Data Culture, Meta Ads Manager, TikTok Ads Manager)
• Strategic thinker with the ability to execute and optimize in a fast-paced, evolving environment
• Excellent communicator and presenter, comfortable sharing results and strategy with senior leadership
• Strong understanding of digital consumer behavior and how to scale full-funnel paid media programs
• Experience navigating privacy compliance and media execution within regulated environments

Preferred