Responsibilities

• Develop and execute go-to-market strategy for a priority supplement product, including positioning, messaging, launch planning, campaign strategy, and ongoing promotion
• Create and manage product-focused campaigns designed to increase awareness, educate new audiences, and drive ecommerce purchases
• Execute multichannel marketing tactics, including email campaigns, email automations, SMS/text campaigns, landing page copy and creation, promotional copy and creation, social media content and posting of reels and static posts, and campaign creative
• Translate product quality, benefits, value, and differentiation into clear, compelling messaging that positions Physicians Preference Vitamins against premium supplement brands
• Drive new unique guest acquisition and ecommerce revenue through product-specific marketing efforts
• Track campaign performance and report on results weekly, monthly, and quarterly
• Use data to recommend improvements that increase traffic, conversion, repeat purchase behavior, and revenue growth
• This role is highly results-oriented; contractor will provide weekly performance updates, monthly campaign reviews, and quarterly strategic results summaries

Requirements

• 20-hour-per-week contract role
• Proven product marketer who can think strategically and execute independently
• Hands-on strategist and execution individual contributor
• Experience building product marketing campaigns from the ground up
• Ability to develop strategy and execute campaigns independently as an individual contributor
• Experience with product launches, go-to-market planning, email marketing, marketing automation, SMS campaigns, social media content, reels, landing pages, blogs, and performance reporting
• Platforms and tools knowledge: Klaviyo or similar ecommerce email platform, Canva, Lead Pages, Metricool or similar social media consolidation platforms, Google Analytics
• Strong understanding of ecommerce revenue growth, conversion, customer acquisition, and product adoption
• Excellent writing, messaging, organization, and analytical skills

Preferred

• Experience in supplement/wellness marketing, CPG marketing, or premium consumer product marketing